How about buying press releases like NFTs to “support free speech”?

This is, with the very admission of the project stakeholders, a “first”. A “big first” even, which in the coming days, weeks, months should lead to the sale of press drawings in a new form: NFTs (non-fungible token or “non-fungible token” in French). Print cartoons not in physics, on a whiteboard as traditional, but using an authenticated digital file.

On the occasion of World Press Freedom Day this Tuesday, May 3, the International Center for Caricature, Press Drawings and Humor in Saint-Just-le-Martel, Grafonage (“First World NFT Platform of Press Caricatures, Humor and Caricatures”) and France-Cartoons (association of francophile press cartoonists) will thus offer cartoons in the form of these famous NFTs. A “militant” operation to “defend press drawings and their cartoonists”, summed up as follows by the project leaders: “NFTs in the service of freedom of expression.”

Why this sale?

From this Tuesday, May 3, NFT cartoons will be offered with “the challenge of opening press cartoons to the general public”, explains Jancry, cartoonist, co-founder of Grafonage, treasurer of France-Cartoons and “of course very close to Saint – Only for a long time » (to smile).

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“The idea is for people to create their own media,” he continues. NFT, as we see it, is not going to lock it in a safe. On the contrary, it is to say: “I assert this theme as one approaches the drawing, and I present it”. […] For from the moment we buy, we sanctify it blockchain. So we say to ourselves “not only do I buy it, it’s mine, I support a designer”, but also “I put this drawing in blockchain and we can not take it away ”. There’s a whole bit of a militant approach. »

But this operation also represents new resources to support the profession.

“We all thought about what we could do to help press drawings and, above all, help cartoonists, do not hide from Philippe Henry, one of the co-chairmen of the Saint-Just-le-Martel Center. And we found this way. It’s a new form of marketing that can compensate and help designers.It’s also an opportunity to highlight a profession, works because they are works.It’s a way to help them, bring the drawings forward, show them, protect them etc. »

How will the sale go?

This first sale of Grafonage press cartoons takes place this Tuesday on the occasion of World Press Freedom Day. Sales of NFT drawings will be spread over time via the Kalart platform, where anyone can buy their work in euros, at a starting price considered “available”: € 100. “And then, as the NFTs are bought and resold, it is the successive acquisitions that will create the value of the NFT, while at the same time rewarding the artist,” Jancry explains.

This Tuesday, May 3, a selection of “hundreds of boards” is scheduled for sale, “but we will work in series,” Jancry continues. With works by designers from all over the world: Mexico, Ukraine, Russia, Switzerland, Syria, Burkina Faso … and “of course a lot of French designers”, he adds.

“What we do does not exist,” he recalls. Will it work, will it not work? We have no idea, but we are betting that people will take over the project. »

And thus outline on the web the first forms of what could constitute the future of “free” press drawings …

premium Original drawings by Anne-Gaël Vautrin at the Atelier du Pont des Arts in Limoges

Small glossary needed to try to understand the phenomenon …
Because it is not always easy to find your way around the NFT universe and therefore “crypto”, blockchain, crypto art, etc. (don’t worry, we will get you lost on purpose), there are so many anglicisms, here is a little encyclopedia, that could be useful …

NFT. What does the term NFT mean? Reply : ” non-fungible token », Or in French« non-fungible token ». It is, to put it simply, a single digital object / file (“not fungible”) with a certificate of authenticity (because it is registered in blockchain).

Blockchain. These famous NFTs are based on the technology from blockchain (chain of blocks, in French). A technology “for storing and transmitting information”, which “makes it possible to keep track of a set of transactions in a decentralized, secure and transparent way in the form of a chain of blocks”, sums up the Ministry of Economic Affairs, Finance and Finance. Recovery. That is why this blockchain which makes it possible to “authenticate” the NFTs and track the transactions related to them.

Cryptocurrencies. Cryptocurrencies made popular by Bitcoin, certainly the most emblematic of them, are dematerialized currencies that can be used for purchases on the Internet (but also sometimes in everyday life), which, as the name suggests, are “encrypted” and therefore secure. Cryptocurrencies (5,023 in number in 2021) are also based on the system of blockchain and is often (but not necessarily) used to buy the famous NFTs.

Crypto art. Portmanteau words, crypto art refers to all works of art gathered around the phenomenon of NFTs (and therefore blockchain and / or cryptocurrencies). Some of his digital works of art can, to put it mildly, bring in hundreds of thousands of dollars.

Jean-Adrien Truchassou

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