What if you treat yourself to a teddy bear, digital, but which belongs only to you? A teddy bear, or rather a picture of a teddy bear that could come to life with other teddy bears in a movie … You would then become a co-producer of a feature film entitled “PLUSH” (as “plush”), designed by graphic designers who worked on “Comme des Bêtes” 1 and 2, “Tous en Scène” 1 and 2, “Le Grinch”, “Les Minions” or “Me, ugly and evil” 2 and 3. A potential blockbuster therefore, which is released for Christmas 2023 and can make money on its ticket features.
Thirteen French actors or singers (Gims, Dadju, Kev Adams, Rayane Bensetti, Éric Judor, Gérard Darmon, Audrey Lamy, Camille Lellouche, etc.) have already signed up to lend their voices to “PLUSH”, and American celebrities have given their consent to the English version. Recognized animators have worked on its heroes, and screenwriters have written the plot, which will feature an individualistic bear and a community close to nature that will face the environmental emergency together. All that remains is to find the financing … And this is where the teddy bears come in: in the middle of May, the page is www. PlushNFT. io will offer individuals the opportunity to purchase digital bears.
All unique, with or without their tops, their feathers or their wings, their dark or flashy colors, their happy or angry face, the teddy bears, like their accessories, were imagined by graphic designers before 50,000 combinations were generated by an algorithm. Each will be offered for sale at a price of approximately 1250 euros as “NFT”. Digital works of art, that is (“NFT” stands for “non-fungible token”), in the same way as mini-videos of flying cats, pictures of football cards or digital collages, whose prices rise, sometimes up to millions of euros. Every acquirer of an NFT PLUSH will have a digital ownership certificate.
“Every buyer of an NFT PLUSH should at least see their efforts multiplied by three”
Internet users will buy their teddy bear curtain, like a bag of Pokémon cards, and will not discover it until one or two weeks later. Those who wish can sell their bear or buy others on the www.opensea.io platform, where the collection will be displayed. The law of supply and demand will then set prices and all transactions will be visible. If only some of these teddy bears come to life in the movie “PLUSH”, all owners of NFT PLUSH will be co-producers of the feature film. As such, they will be able to manage its scenario via a voting system and share 80% of its profits at the box office.
Behind this 100% French project is the company Illuminart, created for the occasion, and the Rooftop Production and Karlab studios. Illuminart’s calculation is simple: “Since the average revenue of major animated films is $ 700 million, every buyer of an NFT PLUSH should at least see their efforts multiplied by three,” the company estimates. What if the bear cubs do not find everyone who takes? Those who have them would then vote to decide what to do with the project (for example, a reduced budget). And if the film never saw the light of day, the teddy bear holders would simply remain owners of these works of art that have their value in Ether, a cryptocurrency like Bitcoin.
Some “voices” in the film, such as Kev Adams or Ludovik, have already captured the “PLUSH” project on their social networks. Others will be posting soon … If “PLUSH” is to be the first animated film to be funded through NFTs, other actors in the cinema are interested in new financial technologies. The company Diversité du Cinéma Français, sponsored by Claude Lelouch and run by his daughter Sarah, has just launched KlapCoin, a cryptocurrency designed to produce audiovisual projects, which will be open to individuals on April 28.
As for Martin Scorsese, he will exclusively produce his next opus, “A Wing and a Prayer”, with NFT. This time no bears, but digital certificates of ownership that make it possible to visit the film studios, attend the premiere … and be interested in the receipts.