SQLI: Digital transformation is no longer an option for companies



NOTe met Philippe Donche-Gay, CEO of SQLI, a specialist in digital transformation for 30 years.

Can you introduce us to SQLI?

SQLI, founded in 1990, supports companies in their digital transformation. It is a European group dedicated to the digital experience, specializing in the design, implementation and deployment of digital devices, developing not only awareness and sales, but also the internal efficiency of companies.

In the early 2000s, we took the turn of industrialization with the establishment of a service and innovation center in Morocco that today brings together 750 experts in application development. Over the years, we have developed a strong expertise in the e-commerce sector to become a reference player. Our group works with renowned companies from all sectors such as Nestlé, Airbus, Groupe Seb, Carlsberg, ArcelorMittal, Cdiscount, Crédit Agricole and Generali, but also and increasingly in the world of luxury. Today we have almost 2,200 employees, mainly in Europe. Since last February, DBAY Advisors has become the main shareholder of SQLI, opening new horizons for the company.

How to define your support?

SQLI deciphers digital trends through the prism of the customer, employee or more generally user experience in the broadest sense. An experience platform plays several roles: it is a sales channel, a tool to acquire and retain customers. It also reflects a company’s brand image. Behind these challenges lies the entire technical aspect, ranging from integration into a digital ecosystem, to adapting to user tools, through the management of e-commerce sites and data. Our job is to meet all these challenges by providing advice and method and designing innovative and tailor-made solutions.

What are the concrete tasks of your teams?

Throughout our history, beyond our technological DNA, we have developed core expertise, especially in ergonomics and graphic design, which we now call UX/UI, to provide our customers and their consumers or users with an enjoyable, fluid and engaging experience. Our creative teams work closely with our technology and development specialists. In particular, our ability to offer unified journeys enables us to be a recognized specialist in omnichannel commerce. In summary, we combine technological depth and digital marketing, with a strong upstream business advisory capacity.

What do you mean by technical depth?

The platforms we design face many challenges: they need to be attractive and deliver significant improvement in acquisition and conversion speed, while enabling greater loyalty. But they also need to be integrated into the entire digital ecosystem and existing tools: ERP, logistics, inventory management, CRM, etc. The result is a complex architecture that requires advanced technical expertise. We see digital as a global solution and we are able to intervene at all levels of the value chain.

You are central to the digital policy of companies. What are the big trends?

With the pandemic, the use of digital by companies has increased and is undergoing a clear acceleration. In this case, it caused two true fractures. First, we experience a profound and lasting change in consumption habits. Ecommerce has literally exploded and consumers who have discovered and adopted it will never look back. Second, companies have had to adapt to the generalization, in a forced advance, of telecommuting. Here too, employees and companies have found certain advantages. What was a fringe phenomenon has become the norm. These two breakthroughs lead to a need for digital solutions adapted to both B2B and B2C.


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