NFT: Are you in doubt about how to create one for your business? Gardenlab is here for you!

Here’s a technological middleman that you might need. Want to design NFTs for your business, but have no technical knowledge of NFTs? Do not know how to write a line of code? Do not panic, Gardenlab takes care of it. The startup creates from scratch the NFT you envision and implements the tools you want. Focus on this NFT B2B startup.

A young French NFT start-up from Station F

As we know, France is not lagging behind when it comes to the crypto ecosystem and especially NFTs. The latter is developing rapidly in France (like Sorare, Dogamí, CodeNekt or even FanLivecards). Gardenlab, a French company set up this year, is responding to this call. A young and dynamic team puts together what consists of two developers and two commercials. After conducting beta tests and services for individuals, Gardenlab validated the robustness of its product and the attractiveness of its offerings. As a symbol of this success, the young shooter was selected to integrate the most famous incubator in France: Station F. Gardenlab is now attacking its target clientele: companies.

Positioning on the border between marketing agencies and blockchain developers

Companies are aware of the potential of NFTs for business (like Hogan, Guerlain, Nike and so many others). But they often do not have the qualified staff or the means to recruit these professionals to make their NFT project a reality. Gardenlab solves this problem. The technological startup positions itself between marketing agencies and blockchain developers and smart contracts. This space has little competition as most of the existing consulting firms do not provide technological support. Gardenlab is a technology intermediary for NFTs for companies.

The technological designer who creates the NFTs and their associated properties

First, the marketing team or agency hired by a company develops a design that represents the desired NFTs. Second, the company explains the uses it wants to give its NFT. It can be a commission, reward or affiliate system or even a ticket feature for an event. Gardenlab then takes care of all the technological aspects. They develop first smart contracts that implements NFT functionality. They then register the NFTs that correspond to the design that the client company wants on the blockchain. The project can also be highlighted on the platform, which will give it a lot of visibility.

Primary market and secondary market

For Gardenlab, the idea is to create a primary market for services for artists and businesses looking to leverage Web 3.0. Pricing is done on a case-by-case basis based on demand. Their goal is therefore to offer their services to SMEs and EITs before moving on to major contracts. Thus, the NFTs the company wants are registered on the blockchain by Gardenlab, which also adds functionalities to them by creating smart contract connected. Second, they are launched on launch pad (primarily market) and purchased by users. The latter can then resell the NFTs on marketplace (secondary market) or keep them to enjoy the benefits they provide.

The marketplace as a background

Specifically this marketplace is the support on which the functionalities of NFT are established. For example, a company decides that 30% of each capital gain on the sale of its NFT on the secondary market will go directly to an NGO. Gardenlab programmed smart contract so that with each sale of an NFT affiliated with it, a portion is transferred directly to the NGO’s portfolio, without going through a third party. On it marketplace Gardenlab, once this NFT is sold, the action is performed and the NGO receives a portion of the sale for their wallet. A commission of 2-2.5% is charged on all transactions from Gardenlab. This is an entire ecosystem that the young French start-up wants to establish.

To other horizons

But Gardenlab does not want to stop there. Currently, the blockchain used is Polygon, but the company is also striving to use Solana or Ethereum. A flagship project is to focus on the ticket market on chain through NFTs. This term refers to the use of NFT as a ticket to access an event. This use, almost non-existent recently, is evolving at an astonishing rate this year and its potential is gigantic. Tickets in the form of NFTs make it possible to guarantee authenticity, security against theft and fraud, traceability (in case of resale) and reward systems after the event. Gardenlab would thus take care of the technological part for companies that turn to a “tokenized” ticket office. For the founders, Gardenlab is thus a huge reservoir of opportunities, as the possible uses of NFTs for companies are extremely varied.

We recognize a technological revolution when we use it without knowing how it works. Car, computer, internet, mobile phone etc. Today, they are devices used by billions of people. And very few would be able to explain how these work. Yet this is how techniques evolve. Addressing an audience of beginners who want to take advantage of the features of NFTs and give them all the tools is Gardenlab’s goal.

Get an overview of news in the world of cryptocurrencies by subscribing to our new daily and weekly newsletter service, so you do not miss any of the essential Cointribune!

User image

Gregory Morat

Students who are passionate about entrepreneurship and fascinated by the technologies behind cryptos! And yes, I am convinced that the two are closely linked: blockchain and NFTs are revolutionizing many sectors and presenting unprecedented opportunities.

Leave a Comment