New research reveals growing interest in cryptocurrency regulation and the need for credible storefronts

YouGov surveys show that potential crypto buyers are more interested in levels of regulation and documented returns

New crypto brand, ETHAX, launches with regulation, licensing and lowering of barriers to entry central to its mission to make cryptocurrency accessible to all

LONDON, May 5, 2022– (BUSINESS WIRE) – New research has found that lack of regulation and unproven returns help deter 75% of adults from investing in cryptocurrency. This was expected as 99.9% of cryptocurrency projects are unregulated. Enter ETHAX: the new cryptocurrency company that is fully licensed and regulated to provide key services in the cryptocurrency space. These services include the conversion of money into cryptocurrencies and vice versa, as well as the management of customers’ private digital wallets. The ETHAX token was launched earlier this week, Monday, May 2, on the Probit Exchange.

The YouGov survey, which took place in April 2022, asked 2,116 adults in the UK about their interest and preferences for cryptocurrency. This revealed that lack of regulation compared to other investments and unproven returns are the reasons why three quarters of respondents [75%] chose not to invest in cryptocurrency in the future. Combining unmatched machine learning technology, secure regulation and easy entry and exit levels for all, ETHAX is revolutionizing the crypto market and leading the charge of opening up a world of cryptocurrency to the public, providing easy-to-use tools for anyone who wants to take control of their own assets and economics.

The new research is significant because the value of the global cryptocurrency market is expected to increase by more than 58% over the next 5 years to reach $ 32.42 trillion in 2027. With the increase in investment and understanding of digital assets, it is becoming increasingly important for cryptocurrency brands to offer a reliable and regulated approach to new users who are tempted to experience the changing financial landscape but who do not want to compromise the security of existing financial assets. In the YouGov Omnibus survey, it turned out that a third [32%] adults would be more likely to invest in cryptocurrency if it were on a regulated exchange and the potential return was proven. Regulating cryptocurrency brands has been a notable concern for potential buyers, as the cryptocurrency audience includes not only financially conscious adults, but anyone with a disposable income who wants to see a strong return.

Dan Da Rosa, CEO and co-founder of ETHAX says: “We have always known that there is a huge potential for a crypto brand that adds legitimacy, quality and availability to the heart of its services and products, and this research shows that there is a much-needed alternative to non-branded brands. potential new investors from the industry.

“We are pleased to launch a unique licensed and regulated platform that opens up the crypto market to new investors while providing a reliable, technology-driven business platform.”

In the same survey, 35% of respondents aged 18-34 said they would not invest in cryptocurrency because it is less regulated than other currencies. This shows a growing audience of young, financially independent people who understand the importance of licensing and regulation when investing in digital assets. With changes in value, regulating cryptocurrency brands will be a key motivation in the coming years to maintain an industry boom and brand success rather than unlicensed brands, which by their nature are a deterrent to potential investors.

ETHAX’s regulation is the key to all of its pipeline services for the coming year; including a decentralized exchange, a mobile crypto-wallet, simple buying / selling mechanisms for cryptocurrency and an advanced machine learning platform for trading digital assets. A community-driven, decentralized financial platform, ETHAX’s technology is the market leader with the aim of simplifying the entry-level process for consumers and creating a hassle-free trading platform for experienced traders and beginners. The quality and clarity of ETHAX’s products ranges from regulation and technology to how each service will work seamlessly to enable ETHAX users to take responsibility for all aspects of their cryptocurrency journey.

ETHAX was founded in 2021 by a world-class team with careers spanning decades in leadership roles across technology, finance, crypto, legal, digital assets and games at random. ETHAX launched its ETHAX token on the Probit exchange this week, with other products including the ETHAX Swap exchange, the ETHAX mobile wallet and the ETHAX Trader platform set to join the ETHAX token later this year. Learn more about the token launch here.


All figures, unless otherwise stated, are from YouGov Plc. The total sample size was 2,116 adults. The fieldwork was carried out between 21 and 22 April 2022. The survey was conducted online. The figures have been weighted and are representative of all British adults (aged 18+).

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Dimoso on behalf of ETHAX
Jessie Galman, +44 207 033 2660
Lisa Bennett, +44 207 033 2660

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