in which we could flourish in our spare time? For Guerlain, the important thing would be another place: the urgency of preserving our world as it really exists. Which makes him push a concept: that about ” Backwards “.
Everyone knows thattend to become impoverished and even sometimes disappear, partly due to industrial. However, Guerlain has already been involved in a project for 15 years “In the Name of Beauty”, through which this perfumer wants to mix and pedagogy, with one priority: conservation of . Hence a new initiative: to associate a (so-called non-fungible tokens) as bees, for real plots of land that can be owned.
Conserve endangered animal and plant species
In 2020, photographer and environmental activistacquired the Vallée de la Millière, north of the Rambouillet forest, in Yvelines, with the aim of preserving the 430 animals and plants. Pretty soon, partnerships were formed with the University of Paris-Saclay and with the nature park Haute Vallée de Chevreuse. The goal: to welcome researchers who are working to reduce the human impact . However, the Vallée de la Millière estate has long belonged to the founding family Guerlain. The hyphen was therefore natural.
The idea of the new operation is to link a collection of imagesmade around bees in plots in the Vallée de la Millière. As it should be, each of the 1,828 creations is unique. And as for Cryptopunks or , each of these NFTs has its value defined by a level of rarity. This rarity is particularly defined by the coding in each of these cryptocurrencies of one of 15 varieties of flowers and plants in the reserve, at 21 natural locally and also by the geographical coordinates of the parcel in question.
Become the owner of a plot via his NFT
In this respect, Guerlain follows a trend that is intime: associate an object unique (NFT) for an object . That is, the purchase of the work used NFT technology but gave the right to a creation that the buyer could exhibit in the real world. For its part since to this possibility of connecting an artistic NFT with its physical counterpart.
In Guerlain’s operation, the purchase of each Cryptobee makes the buyer of NFT the owner of one of the 1,828 plots in the Vallée de la Millière, which helps make this purchase an environmentally responsible action because 100% of the sale will be invested in “rewilding” of the reserve and restoration of ecosystems. The collection can be seen on the NFT Objkt marketplace at this address:
Currencies with low ecological impact
The currency used for the operation is the Tezos XTZ, known for its low ecological impact. The entry price for a Cryptobee is thus set at 20 XTZ. At the time of writing, one XTZ equals $ 2.55 or about 2.41 euros.
Currencies like Tezos are part of the current trend to offerecologically responsible: IOTA, XRP (Ripple), Cardano, Nano or SolarCoin are other examples. And the new version of Ethereum is similarly urged to drastically reduce the power consumption associated with transaction management.
Guerlain’s initiative must be compared with other projects that help to restore the ecological image such as..