Louis Vuitton enriches its mobile game to win NFTs

Louis Vuitton offers NFTs

Last August, the famous luxury brand, Louis Vuitton, had unveiled a mobile game available in the App Store and Play Store that offers the opportunity to win non-fungible tokens (NFT). A named game Louis: The game.

Released on the occasion of the 200th anniversary of the birth of Louis Vuitton, who gave his name to the brand, the fairy tale features a character called Vivienne. Through different levels you will find 200 candles, each of which allows you to unlock a postcard tells part of the brand’s history.

Initially, Louis Vuitton offered the opportunity unlock 30 artistic NFTs can be used as a profile picture. Now two new levels have been added so you can earn 10 additional digital creations:

If, according to the brand, the game has been downloaded more than 2 million times, we still can not say that it is a huge success. Until now, it only gets a rating of 2.2 / 5 in the Play Store for example.

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Luxury brands and a world of NFTs

Aside from this game, this is not the first time that LVMH offers an experience related to non-fungible tokens. We can mention Dom Perrignon, another property in the LVMH group, which produced a cuvée last fall in collaboration with Lady Gaga. This included a limited edition of bottles, comes with their dual NFT.

In general, the luxury sector has understood that NFTs can be that an important vertical in their marketing to expand their clientele. We are thinking, among other things, of Gucci, which joined The Sandbox metaverse in February last year to offer fashion items for avatars.

We will no doubt see more and more such integrations in the future, although the result may not always be there.

All this is not not a practice reserved for luxury. The city of Cannes, for example, recently announced the sale of NFTs representing its monuments to promote its cultural heritage.

👉 Also in the news – Hyundai launches its NFT collection in collaboration with MetaKongz

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About the author: Vincent Mayor

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I fearfully discovered the blockchain world in late 2018 during my quest for financial freedom. Originally invested moderately, it was not until two years later that I took the plunge to bet everything on the movement that was taking shape at the time. Then I dedicate 2021 to training myself better to acquire more knowledge and seriousness. As I often like to say: I still have a billion things to learn. And what I know, I want to share with you.
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