Roubaix. He launched Pour La Paix, his own brand of upcycled and positive ready-to-wear

Kaiss Hamidi, creator of the Pour la Paix brand, wants to give clothes a second life through upcycling and convey a positive message.
Kaiss Hamidi, creator of the Pour la Paix brand, wants to give clothes a second life through upcycling and convey a positive message. (©WL/Lille news)

24 years old and resident of Roubaix all the time, Kaiss Hamidic started a project all staff : Make a Mark by ready to wear with the desire to be environmentally friendly† The one who dreams of more positive world then decided to be creativity to contribute and act in favor of his principles. He tells us his story.

Create your own path

For Kaiss, creating a ready-to-wear brand was not his first goal. “I had a rather tumultuous path. When I wanted to do a literary baccalaureate, my parents pushed me in the scientific direction and they did it well. Then they wanted me to do medicine. But for me it was not possible. I tried STAPS, without being taken, so I went to eco-management,” he recalls.

This move was one of the first triggers for him, but also the beginning of the conflict between him and the courts. “I did not like it. One day a teacher came to me and asked me if I had read the requested book. I looked at him and said, ‘Sorry, but this is the last time you’ll see me,’ and then I left for a bachelor’s degree in graphic design and communication,” explains Kaiss.

Before he could not sew, Kaiss Hamidi managed to find people who could teach him.
Before he could not sew, Kaiss Hamidi managed to find people who could teach him. (©WL/Lille news)

Create a brand that makes sense

Kaiss Hamidi took the time to take stock of his situation and figure out which direction he wanted to take. It was then that he immediately thought of clothes: “Clothes are more and more a means of conveying a message, of expressing yourself, and no longer just following fashion”.

The young man then went in search of meaning: “I didn’t want to create a simple brand. I always try to bring the good in my life and that of others, to have a positive impact. When he woke up one morning, he came up with the idea for the name “Pour la Paix”:

At first I thought this name came out of nowhere. But later I came across an autobiography I had written when I was younger, explaining that I wanted to do things “for peace with myself”.

Kaiss HamidicMaker of the Pour la Paix brand

If he always wanted to make a positive impact, clothing is a golden opportunity for him to act on his own scale. “I do upcycling, which means I collect second-hand clothes, I clean them, remove stains and sew up holes and then I herd the clothes. I also try to personalize the packaging a bit and not just put it in a bag and send the product,” he explains passionately.

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Kaiss Hamidi always tries to put a personal emotion into the packaging: it goes through thank you cards and a few surprises.
Kaiss Hamidi always tries to put a personal emotion into the packaging: it goes through thank you cards and a few surprises. (©WL/Lille news)

Kaiss Hamidi hopes to continue in the creation soon by developing new adaptations: “I also hope to be able to embroider elements on clothing, mix textiles and create contrasts in materials and completely transform the garment. †

Avoid ‘fast fashion’

Born from his mind, this project was developed entirely by Kaiss. So much so that he does everything independently. “I do all the steps alone. But I still have people around me who come to help me a little. I didn’t sew, but luckily there are always people who help me learn,” he says.

But being alone also imposes a limited work rhythm on him. A blessing in disguise for those who want to avoid impulse clothing consumption: “The goal is to make limited quantities. I don’t want to go fast fashion. Dressing is important, but not urgent. †

When alone, Kaiss Hamidi takes all positions: the search for clothes, the restoration and the personalization.
When alone, Kaiss Hamidi takes all positions: the search for clothes, the restoration and the personalization. (©WL/Lille news)

“The clothing of Pour la Paix is ​​made after what I find at flea markets. Buyers may not find the exact color or cut. It’s a bit like a treasure hunt, sometimes with nice surprises. †

Kaiss HamidicMaker of the Pour la Paix brand

However, Kaiss tries to please as many people as possible: “I look for the middle ground with a reasonable amount not to frustrate, but to avoid compulsive purchases. For this first collection, almost 42 pieces of clothing were found and restored to be worn again.

If the maker first focuses on his current production, he hopes to have sufficient stability by September: “I really want to take care of two collections a year. And then we’ll see if it’s also possible to have a physical point of sale,” he adds.

Visit Instagram for the latest news about the Pour la Paix brand.
If you want to discover the products on offer, it’s on the Pour la Paix website that it’s happening!

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