2022 is in full swing, in the heart of the year it’s time for an update on the latest trends in graphic design.
In general, people continue to re-evaluate their needs and wants based on the events of recent years. Brands, meanwhile, are looking for new ways to revisit old customers and attract new ones. This is where visual creation emerges as one of the most powerful tools for standing out from the crowd, conveying important messages, and creating emotional connections.
This annual study project on visual creation trends is brought to you by Depositphotos, an international content platform, and is also an extension of the Creative Trend Guide† It is a relevant way for you to keep up to date with the latest fashion and find ideas and solutions for your business or creative practice.
This year, in addition to the seven trends, we share their most important take-aways with examples from our visual archive. We also present data from our analysis of searches on: Depositphotos†
Vintage atmosphere meets futurism
The vintage mood trend is a dominant theme among all trend forecasts. In 2022, what is old will be reborn and desirable again. On the one hand people are looking for the comfort of the familiar, on the other hand they want radical changes that only seem possible in the distant future.
And it turns out that nostalgia for a familiar past goes together visually and surprisingly well with an obsession with an innovative future.
According to our analyses, searches for ’70s retro’ have increased by 63% in the past year, and space-related imagery has been dominant in the content we see on social media. The creators will continue to test the association of elements from the 1970s with futuristic concepts.
Key points: vintage frames, neon colors
The abundance of colors
“Pessimism and gloom” is how many people would describe the state our world is in now. This is why more and more brands have started with use a lot of colors† They are an effective way to boost general morale while achieving creative and business goals.
It’s a general rule to use no more than three main colors in images, but designers are free to include up to five. Bold color combinations and gradients are everywhere: on posters, magazine and album covers, brands, packaging and social media visuals.
The number of applications for gradient backgrounds increased by 50%. So remember to illuminate and color your visual identity.
Key points: unexpected color combination, gradient.
Reaching a global audience is an exciting and complex challenge. And the question everyone is trying to answer is, “How do you get attention when everyone is so busy and overwhelmed?”
Your message is important, but the form and the medium are just as important. Therefore fonts came to the forefront of design in 2022. Typography has never been more experimental and playful than it is now. Designers will no doubt continue to explore new possibilities.
Key points: large letter, atypical fonts.
The aesthetics of the 2000s
This trend is another direct result of everything we’ve been through. Cultivating hope for the future has been incredibly difficult, so many people have turned to 2000s aesthetics for comfort, pleasure, and positivity.
the number of searches for “pastel pink” increased by 205%. You don’t have to rebuild your entire brand identity, but it’s possible to incorporate elements from the turn of the millennium to capitalize on the nostalgia and spice up your audience’s enthusiasm.
Key points: bubblegum pink, checkerboard patterns, metallic.
The anti-design movement
The technology industry, along with our need for a simplified user experience, has made design functional over the past decade. However, everything changes. Graphic designers love unconventional choices and personal expression.
The number of applications for asymmetrical designs increased by 325 percent.
And it seems that consumers and businesses are ready for these kinds of visuals. Consumers feel much more comfortable using their devices and the professional world sees the need to differentiate itself from a growing number of competitors with similar identities.
It’s time to break the rules and push the boundaries of your approach to visual design, whether it’s a new website, branding, or profile redesign.
Key points: chaotic layout, handwriting, asymmetry.
Don’t be surprised to find fonts on the list. We’ve already reported that typography has taken on a bigger role lately.
The fonts are more diverse and push the expression further. Kinetic Typography originally came from the movie world, but is now also prevalent in graphic design. The art of moving text allows you to capture your audience’s attention by producing more dynamic and eye-catching images.
If you are looking for a way to renew the corporate identity or to stand out in the social media landscape, consider the option of using kinetic typography in your visual designs.
Key points: motion effect, smooth text
Backgrounds inspired by risography
Risograph is a brand of duplicating printing systems, risography for making multiple copies of a paper original. This type of printing is known for its grainy appearance. Its aesthetic impact has also reached the digital world, adding a warm human touch to glossy interfaces. In 2022, backgrounds will continue to be inspired by risography.
Prepare to see them everywhere from social media content to product packaging. Consider getting on that train before it’s too late.
Key points: paper textures, grainy look.
The key graphic design trends for 2022 are therefore the combination of old and futuristic, lots of color and the aesthetics of the 2000s.
Also, some designers will break the rules and join the anti-design movement, while others will continue to experiment with unusual fonts and kinetic typography.
All in all, 2022 will be a bold and bright year. We hope this report helps you navigate these big waves of change and make good visual design decisions.