Stade Toulousain enters web3 and is about to pass its first “drop” of NFT

• Stade Toulousain today announces the launch of a unique system in a world of professional rugby clubs.

• The club will use NFTs to enrich its relationship with its community of followers in France and internationally.

• 18,754 NFTs for the 2021-2022 season will be distributed free of charge to subscribers and thereafter during the final match of the regular season at home on June 5, 2022.

• Owners of this qualifying NFT will then have the opportunity to win by drawing lots, but also to purchase one of the 1,907 Premium NFTs that provide access to exclusive products and experiences.

• Arianee, the leading platform for web3 solutions for brands, enables Stade Toulousain to master the technology required for operation from start to finish and simplify the experience for users.

• Horrea, a trademark revenue digitization solution and partner for Arianee, advises and supports Stade Toulousain in this first initiative.

Web3 and especially the NFTs develop the club’s relationship to its community of followers by freeing itself from especially physical boundaries. This operation is therefore aimed at the 10 million fans of the Stade Toulousain worldwide, at rugby lovers, but also at all “enthusiastic NFTs”.

Initially, 18,754 NFTs (equivalent to the number of seats at Ernest-Wallon Stadium) will be distributed to subscribers, then to all supporters, in an extremely simple manner. Thanks to Arianee technology, users will simply have to click on a link or scan a QR code distributed to the community, but also at the stadium on the occasion of the reception of Biarritz Olympique for the final match of the season. They will be able to recover and for free, in their wallet, the NFT for the 2021-2022 season of Stade Toulousain (Drop the NFT).

Referring to the date the club was created, 1,907 Premium NFTs will then only be made available to owners of one of the 18,754 free NFTs for the season. These Premium NFTs are available in three ways: 15% of them for free, by lottery, 40% sold at a price of 30 euros: including tax, 40% sold in cryptocurrency at a price of 0.015 ETH. The remaining 5% are unavailable because they are reserved for players, partners and club players.

A true digital collector’s item, NFT Premium will also give its owner access to exclusive products, experiences and surprises for this end of the season.

Thus, a personal and nominative scarf will be sent to each owner of NFT Premium. They will also be able to send their messages of support directly to the players through screens in the locker rooms and at the gym. They will also take part in raffles to win unique experiences such as a video conference with club players, attending a press conference or being able to experience a match as close as possible to the pitch.

In this first experiment, Stade Toulousain sees the unique opportunity to create tomorrow’s supporter experiences and confirm its ambition for the institution’s future and its economic model.

Didier Lacroix, President of Stade Toulousain declares: “It is in the nature of Stade Toulousain to be a pioneer and to open the way. Web3 raises many questions and this first experiment will allow us to learn not to miss this great revolution. That is why we have thought of a complete system, accessible to all and with very high added value for our supporters.

Pierre-Nicolas Hurstel, CEO and co-founder of Arianee adds: “Our platform enables brands to implement and control their web3 experiences. Our technology is now used by leading brands in their category. The management and strength of the Stade Toulousain brand, in world rugby and more broadly in sports, therefore, made this collaboration natural. Our turnkey solutions but also the support from Horrea enabled us very quickly to implement this first entry into web3. ”

About Stade Toulousain
Stade Toulousain plays in the Top 14 and in the Europa Cup. Since its inception, Stade Toulousain has won the French Rugby Union Championship 21 times and is a five-time European champion. This makes it the most successful French and European club to date. In 2019, Stade Toulousain was recognized as the French rugby club with the greatest fame, and the fourth French club, all sports combined. In 2019, Stade Toulousain was ranked as the 1st training center by the National Rugby League as the most effective among the Top 14. In addition to the purely sporting framework, Stade Toulousain, as part of its CSR approach, is fully committed to the economic and social life. their city and region.

About Ariane
Arianee was founded in 2018 and is the first Web3 solution platform for brands. Arianee’s open source protocol is blockchain-based, helping brands implement their Web3 strategy by enabling them to tokenize, deploy, and leverage NFTs to transform their relationships with their communities. The Arianee platform makes it possible to create a direct, perpetual link that respects personal data. Gathering major brands and technology partners, including IBM and The Sandbox, in their vision to build a decentralized Internet. Arianee is known for its recent partnerships with the brands Printemps, Panerai, Groupe Casino and its longtime partners, the Richemont Group, Ba & sh, RSVP, Breitling and Paris Fashion Week.

About Horrea
Horrea is a digitalization solution for fire revenue. In an increasingly digital world, the transformation and development of its sources of revenue has become a commitment for companies seeking sustainable growth. Horrea’s teams support brands in this challenge, paving the way for new distribution and retail experiences.

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