Art Can Die: the power of new blockchain, NFT and DAO technologies at the service of art

Original and innovative projects struggle to be funded, but they are essential to avoid standardization of the art world. Although the art market is valued at between $ 70 billion and $ 800 billion, it remains reserved for a small handful of individuals and is considered too inaccessible to investors, collectors or art consumers: opaque prices, liquidity, location, intermediary control, the Art Can Die project intends to alleviate these evils in an art market in search of renewal thanks to its innovative decentralized real-world ecosystem, to physical and digital art. .


Currently, Art Can Die is already funding the realization of 10 artistic projects that borrow from creativity, originality and humanity. The members of the DIE community participate through their investment in the production of a TV series, an art exhibition, a unique fresco and support a noble cause: to save art. Art Can Die therefore aims to bring together investors, creators, art lovers and crypto users to create a new model where everyone participates in the creation of the qualitative projects supported by Art Can Die and shares emotions. The pre-sale of $ DIE tokens started in mid-November 2021, and nearly $ 300,000 has already been raised at a price of $ 0.2 per share. token. In February, buyers will be able to join the DIE community during the public sale at a price of $ 0.40 per token.

The three co-founders, the lawyers Jean-Marc Goossens and Gaël Boven, as well as the artistic director Wayn Traub, explain to us what innovations Art Can Die has brought.

How did your idea come about? How does it affect the world?

Jean-Marc Goossens: The Art Can Die project is born of experiences and meetings. As a lawyer since 1988, I began my career as a lawyer for Formula 1 drivers and teams (anecdote: I drafted Michael Schumacher’s first contract in F1). That way, I have always rubbed myself on the international stage and been aware of the areas of the future. Years later, at the same time as my meeting with lawyer Gaël Boven, also holding a degree in mathematics and physics, my path crossed blockchain and cryptocurrency. A beautiful symbiosis has been created and our partnership has resulted in various projects, including our law firm specializing in advising and supporting clients in the field of cryptocurrencies and blockchain, as well as the creation of a social network. 4Blockchainers.com dedicated to blockchain and crypto. My second crucial meeting was with the multifaceted international artist Wayn Traub, who told me about current and recurring issues in the art world and artists.

Wayne Traub: I am above all an artist in itself who has been able to draw alarming conclusions about major problems affecting the art world. My long experience in the theater (I was a director for 10 years and the main character at the Théâtre de la Ville in Paris for 7 years) and in the cinema has actually enabled me to see that the pressure has become stronger, the directives and restrictions for quickly complete a project. All too often, the producer’s leitmotif is no longer the quality or the interesting result of the artistic project, but only the budgetary necessity. By force, I had the impression of having become a leader and no longer an artist! But on closer inspection, the artist is basically this person who is not yet recognized by the general public, but who stands out for his original talent and his counter-current proposals. The producers knew in advance how to discover the talent of these men and women, and the grants were awarded to support artists with exceptional ideas that transcend time, and not just if the art projects seem attractive today and in the goal of short-term profit. Thus, many artists see their potential being wasted due to lack of funding. It was at that time that Jean-Marc introduced me to blockchain and decentralized financing as a solution to these problems known by practitioners in the art world.

Gael Boven: Art Can Die was therefore born with the vision of saving quality art by leveraging new decentralized technologies to serve artists with projects for the benefit of art lovers and investors. In this way, we prevent the art from being forgotten and therefore disappearing.

Gael Boven: Art Can Die is therefore an innovative solution used in an art market with high potential in the pursuit of renewal. It is an ecosystem where everyone is a winner, offered by this wonderful technology that is blockchain.

How does your platform work? What are the benefits for members?

Gael Boven: More than a cryptocurrency, the decentralized and innovative Art Can Die ecosystem is a direct access to free and secure investment in the art world thanks to the latest technologies blockchain, crypto, DAO, NFT, smart contract, … which facilitates creation, financing and promotion of exceptional artistic projects, made by exceptional artists. Specifically, the native token $ DIE (our multi-chain crypto running on Ethereum (ERC20) and Binance Smart Chain (BEP20) networks) was created by and for the artist community, but also for the benefit of the crypto community and everyone! It serves as an auxiliary sign to access DIE DAO (decentralized autonomous organization), which makes the governance aspects of the Art Can Die project autonomous and participatory. The DIE community can thus participate fully, especially through consultancy rights, and benefit from various benefits.

The part strike is also very important. In short, it stores $ DIE tokens in DAO. The more a member saves, the more he increases his power in DAO and thus his participation in the project. For example, the member can vote on artistic projects or request that a favorite artist arrange an event. DIE members can also vote Budget Non-profit, dedicated to funding non-profit projects and worthy causes. We will also organize NFT competitions with rewards. NFT is an important innovation for artists who can benefit from the resale right, ie. pre-established income from successive resale of original works. Finally, Art Can Die aims to create a Metaverse, namely an alternative digital world where works of art will be exhibited and where the user will experience and experience art in a metamorphosed way.

Finally, you should know that like the mother of all “Bitcoin” cryptocurrencies, Art Can Die offers a maximum supply of only 21 million tokens, making $ DIE tokens rare and valuable.

How does Art Can Die fit into the real world? What are the future prospects?

Wayne Traub: We are currently working with 8 artists, all selected for their project and for their tangible mastery of art and their message. One of them is director Jacq, an artist who creates atypical artefacts and NFTs. In January 2022, Director Jacq will recreate in true and digital form the “Ark of the Covenant”, this sacred coffin, which according to the Bible contained the tables of the law. He disappeared during the last Jerusalem War. Since then, according to Director Jacq, there is no longer a contract between humans and Earth, which has caused the dramatic events that we know today. He thus recreates this sheet today, drawing inspiration from the 10 universal rules of the universe. We funded this project with the $ DIE token, and now the Ark is ready. It will be visible online 7 days a week and 24 hours a day from a mysterious place kept secret until the launch of its world tour, where the Ark will invite selected artists to create new works of art that will be exhibited with it. and presented online. This will give the world a vibrant and growing exhibition of works of art.

Jean-Marc Goossens: Art Can Die also funded the exhibition of an iconic work by Thai painter Phannapast on more than 100 billboards and a giant screen in Times Square! We are also involved in the production of a documentary, “Everest Recycling”, directed by the French director Jean-Michel Jorda, which will tell the story of Everest’s ascent and the problem of pollution in the Himalayas. In May 2022, the team, accompanied by co-founder Gaël Boven, will begin its second expedition to reach the top of the Himalayas, where the Art Can Die flag will be planted. The company has a basic challenge, which must be rooted in reality, with a solution-oriented entrepreneurial spirit (10 artistic projects are already underway).

Gael Boven: Art Can Die is therefore an innovative solution used in an art market with high potential in the pursuit of renewal. It is an ecosystem where everyone is a winner, offered by this wonderful technology that is blockchain.

Jean-Marc Goossens and Gael Boven: Thanks to the quality and the cumulative experience of the members of the Art Can Die team, the bridge between art and technology is solidly built, and the French-Belgian international project offers an exciting calendar for the coming weeks, months and years.

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