Cryptoart: feedback on the NFT launch of artist Philippe Mayaux available on Open Sea

The art market has been revolutionized by NFTs. Not a day goes by without a new collaboration or a new artist emerging. It is now an entire ecosystem that is leaning towards these new virtual works enabled by blockchain technology.

NFTs, these unique digital assets, give new meaning to the concept of digital property. Digital art has quickly become one of the most valuable things of our time, and many artists have managed to stand out in what is now a new part of society. Among them, we met Philippe Mayaux, a well-known plastic artist in the 2000s, when he received the Marcel Deschamps Award and was exhibited at the Center Pompidou, which again launched itself into the world of the NFT with a first exclusive collection available at Opensea: Phoenix.

From plastic art to digital art

Unlike some beginners driven by digital art, Philippe Mayaux is not new to the artistic world. Born in 1961 in Roubaix in northern France, the artist gradually made a name for himself and made an impression with original and sometimes even surprising works depicting colorful scenes, often with erotic memories. It is also said that he follows the line of Marcel Deschamps or Jean Picabia.

But beyond his traditional artistic style, Philippe Mayaux is already accustomed to digital art since he has always understood it the interest in using the computer to help him realize his works. “At first, I did not even ask myself if a painter should use this kind of technology. The computer served me above all to control the layout of the communication that an artist needs for his reproductions of works, his catalogs or his invitations, the working relations with his partners and the institutions”.

Philippe Mayaux, Butterfly Divinity, 2018 – 2020

Philippe Mayaux is also one of the first artists to embark on 3D printing in 2010, especially in connection with his sculptures.

However, I use digital technology, not as a computer scientist or a graphic designer, but really as a painter, that is, I do not manipulate images, but that I invent them by intending that they are to be paintings. My PC is an instrument like any other, like the pencil or brush, it only intervenes in certain moments of creation, between the beginning and the end. I can either start a painting or a drawing with traditional tools and then move on to my software or start with a digital image and continue with traditional tools. My screen is a kind of laboratory of possibilities without regret wasting material by missing out – which happens to me all the time when I search – these software give the power to go back in time and in the history of its own work”.

His intention today will therefore be to offer paintings that are 100% produced using computers and digital technology in the same way as traditional paintings are presented. He calls himself a “psychedelic, sci-fi artist working for the future”. If we consider that we are in the Middle Ages of the digital age, then Philippe Mayaux is an exception.

Phoenix: a colorful limited edition of 20 NFTs

The 100% digital work, the artist has just produced it in collaboration with the gallery Løvenbruck by making exclusive NFTs of his works.

Philippe Mayaux’s first NFT collection is a limited series of 20 NFTs produced using digital drawing and 2D animation in collaboration with the design studio Acil & Pierre.

The NFT format makes each work unique and tamper-proof thanks to the very properties of these unique digital tokens thanks to blockchain technology.

@Philippe Mayaux – NFT

Philippe Mayaux explores in phoenix the themes associated with this mythical bird: rebirth, renewal, immortality, healing and eternal fire as the gallery Loevenbruck points out.

This nod to the mythical bird is not insignificant, through this symbol the artist wants to return to these two years marked by the global pandemic, and which according to him deserves this hope of renewal.

Philippe Mayaux does not want to stop there as he has already planned to go out a next edition of digital works in the form of NFT in tribute to Jean-Christophe Averty, a pioneer in digital art.

Philippe Mayaux, describes himself as a ” fourth generation hyper-surrealist “and develops a unique and unclassifiable work with very varied historical and contemporary references (from Surrealism to Dada, via Pop or Psychedelia). Winner of the Marcel Duchamp Prize in 2006, the artist has been widely supported by the French institutional scene since the beginning of his career.

You can find his digital works in the form of NFT on the platform OpenSea and thus try to get it for you at a price of 0.5 ETH or around € 1264 at the current Ethereum price.

When artists take over the technology

The example of Philippe Mayaux is not unique in the art and NFT world. More and more artists are embarking on this global movement to rethink the relationship to art and the visibility of artists in a decentralized and completely open state.. In fact, NFTs make it possible to rethink the concept of digital property, thus offering artists around the world the opportunity to make their works known by breaking down boundaries and accessing art.

Today, even the most famous auction houses suffer Sotheby’s and Christie’s believe in cryptoart and is also starting to sell digital works of art in the form of NFTs.

One of the first sales that marked the world and launched the flow of crypto art is clearly the work of Beeple, which sold for $ 69.3 million in March 2021 and which introduced the general public to the notion of NFT and its incredible potential.

Sotheby’s is also recently launched Sotheby’s Metaversean online platform designed for digital art collectors to bid on selected NFTs.

Recently, new virtual galleries have been created to promote this new digital art. One can especially cite the recent collaboration between Lady Gaga and Dom Pérignon, who proposed a virtual art gallery to reveal the works done in the form of NFT, which it was possible to buy at the same time as a real bottle of champagne.

The Kryptoart movement is flourishing, and some works like the Cryptopunks or the Bored Ape Yacht Club collection is now more expensive than luxury villas and has become a must-have for many celebrities.

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