Pandora, jewels of timeless elegance

On the occasion of Mother’s Day, Pandora strives to put its know-how at the service of mothers through a selection of coveted pieces that are easy to wear every day.

More than jewelry, symbols of emotions. True white cloths that everyone can personalize according to their tastes and desires, Pandora creations accompany women in the most important phases of their lives.

Craftsman of emotions

And rightly so, at the origin of Pandora we find Per Enevoldsen and his wife Winnie who opened a small jewelry store in Copenhagen in the early 1980s with a desire to push the boundaries of costume jewelry. In 2000, Pandora launched its first charms, which immediately generated a lot of enthusiasm. With this, the jewel becomes playful, is molded in his image, expresses his passions, turns out to be a marker of memories. Today, each Pandora jewel is the result of a very special production process, bringing together the talent of nearly twenty-five craftsmen and experts. In addition, the brand pays particular attention to the selection of materials and stones in the manufacture of its jewelry, with metal plated with fine gold 585/1000and and 925 silverand, 65% recycled. And for Mother’s Day, Pandora has chosen to revisit its most emblematic creations by bringing character and contemporary design to ensure that everyone the gift to suit any style.

Pandora, jewels of timeless elegance

A collection for all mothers

Clean lines, finely cut stones, metals with classic charms: the Timeless collection plays the card of timelessness. Easy to integrate into an everyday wardrobe, jewelry also adds a touch of sparkle to an outfit worn for a special occasion. And for this season, the Timeless collection has been enriched with some novelties. His main source of inspiration? The very special bond that unites a mother with her children can be found in the cordiform models in the unprecedented shade of pink, in the stones in the shape of two coiled hearts or in these new models decorated with silver and gold. which are the subject of a graphic and refined treatment. A way for Pandora to re-celebrate women in the big and small moments of their everyday lives.

The timeless collection Pandora

Jewels to love without counting

Enabling women to create and assert their own style through customizable collections: this is the credo that drives Pandora with each of its creations with the Moments collection. An original prejudice, which the brand wanted to reaffirm on the occasion of Mother’s Day with a new collection inspired by the shape of the circle. A symbol of an eternal relationship, the circles match and come in pendants, charms and earrings. “They evoke the myriad facets of today’s mothers. †mentioned A. Filippo Ficarelli and Francesco Terzo, Pandora’s vice presidents and artistic directors. “Motherhood is a wonderful adventure that every woman lives differently and does not meet a precise definition. So we have proposed circles of different shapes and sizes, because the family seems to us to be the first social core that must accept diversity.”, they continue. Another novelty is the iconic snakeskin bracelet, here adorned with a clasp in the shape of an infinite knot suitable for charms. An invitation for all mothers to adorn themselves with jewels in their image, composing them with symbols and details as so many expressions of their passions, their memories or their great emotions.

And because it is not always easy to make a choice, let yourself be seduced by the essential pieces from these two collections. While lovers of minimalist design will undoubtedly succumb to the Infini ring, the most elegant will be seduced by the My Family Forever pendant and sparkling link bracelet. Finally, the gold studs will satisfy lovers of original jewelry. And you, what will be the Pandora jewel you drop for Mother’s Day?

Find all Pandora jewelery here (from €39).

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