Spotify: Testing an NFT promotion feature for artists

You all know Spotify, we should no longer have to introduce this music streaming giant. But for the two at the back of the class who are not very attentive, let’s with a few lines remember what Spotify is … It is a music streaming platform, created in 2006 in Sweden. The company now has more than four thousand employees, a capitalization of 33.5 billion euros and a turnover of 9.7 billion euros in 2021. A giant therefore, which has revolutionized the world of music. In fact, the methods of listening to music have evolved drastically in a few years. Now, mainly because Spotify is one of the forerunners, listening to records has almost disappeared, in favor of a free music streaming service with commercial breaks between tracks. Now Spotify is testing a new feature that pushes the company one step closer to Web 3.0.

Spotify offers a new feature reserved for a small number of artists

We had a slight suspicion about it … There were warning signs that Spotify was seeking to gain a foothold in the Web 3.0 world … As this article shows. Well, it’s done now since Spotify announced in a press release that the company inaugurated a ” trials that will help a small group of artists promote their existing third-party NFT offerings through their artist profiles “. The company specifies that this opportunity to promote NFTs is currently reserved for a very small number of artists. Thus, some Android users in the US will have the opportunity to discover the NFT content of certain artists.

How does it work?

So far, the process is very simple. Users participating in the test will be able to preview a number of NFTs through an artist’s profile page. Users will then be able to learn more about a specific NFT and choose to purchase it through an external marketplace. Spotify says it will not charge for this test.

NFT and Spotify: The way to enhance the experience between artists and their fans

The Swedish company clarified in its press release: it is up to them to always explore new ways to enhance the experience for artists and fans.“We regularly run a series of tests with the aim of improving the experience for artists and fans. Some of these tests end up paving the way for a greater experience, and others are just important lessons. » The company also states that this test is a direct response to numerous requests from its industrial partners.

It’s not just Spotify that is entering NFTs!

Spotify is not the only digital giant looking to integrate NFTs into its platform, as Instagram recently announced that it will begin testing NFTs with select creators in the United States. Creators and testers can now share NFTs they have created or purchased. You can share these NFTs in your primary Instagram feed, in stories, or in messages. There are no fees associated with posting or sharing a digital collectible on Instagram. Facebook also plans to add support for NFTs in the future.

Web 3.0 is starting to conquer the big names of Web 2.0! Giants like Spotify, Instagram and Facebook have started hiring specialists from the blockchai world. If cryptocurrencies are becoming more and more popular with a wider audience, it is now the turn of the NFTs. Huge visibility would then be dedicated to them if they were available to anyone on platforms like Instagram or Spotify …

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Gregory Morat

Students who are passionate about entrepreneurship and fascinated by the technologies behind cryptos! Yes, I am convinced that the two are closely linked: blockchain and NFTs are revolutionizing many sectors and presenting unprecedented opportunities.

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