Do you not understand anything about cryptocurrencies, or do you think it’s for men, nerds, rich people? That was also what Caroline Jurado believed in. With his newsletter Caros Cryptos, she shares her knowledge of cryptocurrencies and web3 to make them more accessible. Meet.
You may have seen her on TikTok or LinkedIn, Caroline Jurado is a financial influencer who uses different formats to explain the world of cryptocurrencies to as many people as possible. The latest: a book – also with the title Caros Cryptos – which gathers all the necessary information for first-time investors and the curious who just want to understand this topic as abstractly as it is in the media.
Why did you get on social media to talk about cryptocurrency? And why did you decide to switch from social networking to a physical book afterwards?
Basically, I started on social networks because I wanted to test TikTok’s acquisition mechanisms, and I did not know what topic I should test this acquisition on. While reading articles about cryptocurrencies every day, I combined business with pleasure: As I learn about cryptocurrencies every day, I might as well talk about it on the networks! That way, I could both check if I was able to make growth in this subject and at the same time utilize what I learned. So I started like that and it quickly overwhelmed me. I was surprised to see that there were so many questions, so many people who wanted to interact with me on the subject. Therefore, I went to the first step, which is to write the newsletter, which has been around for a year now, which is also called Caros Cryptos. It allowed me to deliver much more value than in a microvideo on social networks, where what I was testing was much more acquisition than the actual sharing of added value.
The benefit of watching my videos is being able to hear about crypto regularly, but it does not allow me to understand how an entire universe works. The newsletter was great for being able to provide more value. For the book, it was an opportunity. I was contacted by a new publisher, Dashbook, who offered to start writing. It fell right at a time when I needed legitimacy because I grew up on social networks and I did not come from the environment. I have not been in this business for ten years, I had no legitimacy except that people like to listen to me because when I speak it is easy to understand. So when I was asked to write a book, I thought that was just what I needed.
“When I started getting interested in cryptocurrencies, I struggled so much that I did not understand anything! I’m not stupid, though, so that means people do not bother, so we understand. »
Have these different supports become complementary?
I realized that it was a completely different way of approaching the questions. In a book, all information is presented in the correct order. In a newsletter, I talk about topics when I’m interested, at some point it’s extracts of information every week. So if you do not follow the rhythm, it will not work. The book is an experience that is completely different and that is great for understanding the universe, all in the right order, according to the rhythm that suits you.
Why did you want to popularize this topic, which is very technical?
The desire to popularize came by doing. When I learned things about crypto, I said it. But when I realized how much it helped people, it made me want to dig deeper. When I started getting interested in cryptocurrencies, I struggled so much that I did not understand anything! None of the articles I read allowed me to understand it was super difficult. I’m not stupid, though, so that means people do not bother, so we understand.
I really started to enjoy doing it. The method is super easy. Every time I ask myself a question, someone asks me a question, every time I see a question, I write it down somewhere. For each topic, each chapter or subchapter, I take one of these questions and read everything I find about the topic. I write the first version of what I understood and I rewrite until I succeed in recreating the experience of this friend who tells you a fascinating thing. Until I get it, I keep going.
“In France, only 4% of crypto investments are made by girls. For me, this is a problem: Blockchain technology is revolutionizing our economy, our finances and the way society works. If we women do not participate, we will end up in the last carriage. . »
On your various platforms, you regularly address women. Why do you worry so much about it?
It’s super important, because when I started getting interested in this topic, I did not find any girl. I felt excluded, I could see that it was not made for me, that I was a girl, and that even if you are a guy, if you are not a bit of a nerd, anarchist on the edge, is not too welcome. In France, only 4% of crypto investments are made by girls. For me, this is a problem because I believe that all blockchain technology is revolutionizing our economy, our finances and the way society works. If we women never participate, we end up back in the last car because we thought it was not made for us. I have 40% female readers in the newsletter’s subscriber base, so that’s something that really matters to me.
Currently, there is too much “fame” around NFTs. So I am not able to distinguish a real project from a project that is only marketing. At this point, there are way too many everywhere, it would take me forever to analyze them. From the moment you buy an NFT for something, I go my way, I wait. I think this is something that will be very useful in the future, but also that it is worth waiting a bit for all the projects that are only for marketing to fail, in order to be able to more easily identify future plans.
Mistakes happen most of the time when you do not understand how it works. That’s really why I explain how this universe works. How do I ensure the solvency of a crypto? I wonder what this crypto supports. A crypto is always associated with a project, a business, a community that will bring added value. It is this project that needs to be understood.
“If you do not understand what the added value of a project is, it’s not because you’re stupid and you have to invest, it’s because it’s a scam. »
When you discover this universe, if you do not understand the project, you should not invest. Often, the biggest scams assume that people will not understand, so they will say a lot of clever words and shit and say that it changes the world, without explaining what they are doing, and people will invest because they want to be scared to miss an opportunity. If you do not understand what the added value of a project is, it’s not because you’re stupid and you have to invest, it’s because it’s a scam.
I expect a lot because as a content producer I feel extremely dependent on all social networks: I realize that what I do does not belong to me. I’m really waiting for this change, to be able to register the property in the blockchain and involve my community. My project is to create a cryptocurrency, I really want to document the process of explaining to my community how it goes and so they can understand how to adapt the interests of the people who create projects, of those who work on them and users, customers. It is not because you put the money in that you are worth more than everyone else. Someone who uses a product every day has just as much added value as someone who puts the money into it.
We have begun to identify as many changes related to blockchain that may be in real estate, probably even in the legislation at the general level. There are so many things in the concrete world that can be simplified with blockchain that I am currently a bit of an observer and I say to myself: “Wow, that’s crazy, all we can do!”
Caros CryptosCaroline Jurado, Dashbook, € 20.