45% of French people say they understand what an NFT is

67% of users know what the meta-verse is

Blacklist, a company that specializes in connecting advertisers and marketing agencies, has just published a study dedicated to the metaverse and non-fungible tokens (NFTs). The study, called “How to use the meta-verse? Selling entertainment, the key to doing more business »is primarily intended for specialists in online advertising and commerce.

To provide an overview of Internet users’ expectations and perceptions, Sortlist has researched 1,000 people over the age of 18 in Belgium, Germany, Spain, France and the Netherlands. Participants included average Internet users, business leaders, and marketers.

Initial observation, the majority (67%) of Internet users claim to understand what the metaverse is. There is a big difference between the countries. Thus, 80% of Spaniards say they know what the metaverse is against 55% of the French. During a Yougov survey last March, only 30% of French people claimed to understand, at least in part, the digital universes accessible through virtual or augmented reality.

Most respondents describe the metaverse as one “virtual world”. Note that the proportion of people who seem to have understood the concept varies slightly with age. For example, 60% of 18-24 year olds define the meta verse as a virtual world compared to 47% of 25-34 year olds, 60% of 34-44 year olds, 54% of 45-64 year olds and 55 % of older people 54 years.

It will be noted that many participants believe that the meta-verse is only Facebook’s new name, which renamed itself Meta at the end of last year. They also evoke Web3, cryptocurrency or even the prospect of one “new Google”.

👉 Experience our top 4 promising meta-verses for 2022

Half of the users distrust the meta-verse

User expectations whether the meta-verse is more. Some study participants want to immerse themselves in it in order to escape the real world (19%), have fun (15%) or otherwise interact (13%). Leisure seems to be the primary motivation for users, although some respondents look at the metaverse to seize opportunities (12%) or do business (9%). Blacklist noted a difference between men’s and women’s responses:

“The metaverset represents an escape from the real world for women (58%), while it represents the future for men (53%)”.

The study also points to the finger user mistrust about the meta-verse. Take effect, “more than half of the users we surveyed say they would not trust this concept of virtual worlds”, emphasizes the company. 54% of respondents say they do not trust a virtual world.

Distrust is less pronounced among younger users. 53% of 25-34 year olds trust digital worlds compared to only 12% of those over 54 years of age. As Blacklist points out, Older users are the most informed about what the meta-verse is, they are also the most skeptical. Younger users seem to be more optimistic despite knowing less “.

To explain the distrust of the users, the survey points to the finger cybersecurity risks. In addition, this is the biggest concern for 38% of companies, Sortlist notes. A place other than the metaverse will be “a new paradise for hackers” trying to steal user data.

Internet users are reluctant to invest in NFTs

The study also focuses on non-fungible tokens (NFTs). 59% of participants say understand what an NFT is. Again, it seems that the French are less comfortable with the concept than the average. 45% of respondents residing in France know what a non-fungible token is, compared to 53% of residents in the Netherlands, Germany (65%) and Spain (69%). It should also be noted that 75% of Belgians understand what an NFT is.

Although most respondents understand the concept, 61% of internet users do not plan to invest in the non-fungible token sector. Moreover, only 17% of respondents think so “reliable investment opportunities”. Nevertheless, 59% of Internet users say they are hesitant. The opinion of the majority of users has not yet been decided.

👉 Also read: The luxury brand Hermès will use the meta-verse as a communication tool

Source: Blacklist, Forbes

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About the author: Florian Bayard

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