The connection between NFT and companies explained at the Paris Blockchain Week Summit

On April 13 and 14, the Paris Blockchain Week Summit (PBWS) was held at the Palais Brongniart in Paris. By bringing together the finest of the global blockchain ecosystem, this show was an opportunity to discuss various topics related to this environment. We propose in this article to address some of the arguments during this conference at the Palais Brongniart!

PBWS: the French blockchain event of the first half of 2022

First of all, a little catch-up course for those who have not heard of the Paris Blockchain Week Summit. To represent youthe size of the event, let’s go back to the numbers obtained by the show. In fact, nearly 3,000 blockchain professionals, 250 speakers, 100 sponsors and 100 media partners, the Chain of Events, the organizer of the show, were able to gather at the Palais Brongniart.

The program for these two days, prior to Paris NFT Day, lived up to the expectations of those present. The event was actually about 4 main questions what are companies and blockchain, decentralized financing, blockchain technological revolution and the close relationship between blockchain and regulation.

The Paris Blockchain Week Summit was therefore an opportunity for blockchain professionals to meet to discuss common issues, but also the development of their projects. Many conferences with quality speakers were able to cover almost all the major topics in the ecosystem and led to interesting debates about these technologies. For what interests us today, we will return to some of the most convincing arguments regarding the use of NFTs for companies.

NFTs, a new gateway for businesses

What to remember from this theme can be summed up in one word: Community ! The various panelists actually explained to what extent Web3 culture and NFT technologies are community tools in addition to their innovative aspect.

In addition, Grégory Boutté, from the luxury agency Kering, expressed the real need for companies to embrace this culture in order to discover its codes. It is necessary understand the challenges of these technologies and the digital real estate aspect they are introducing to create a new way of consuming, with a focus on the user. In fact, NFTs today bring an identity layer to a digital product.

Let’s take the example of the Bored Ape Yacht Club, a very limited group of NFT Bored Ape holders. Some people criticize the high price of NFTs in this collection, currently around 100 ETH for the cheapest. However, it is to own a Bored Monkey be part of a community of enthusiasts of Web3 technologies. The members of this group exchange tips, share innovative ideas and reflect together on business ideas to be brought forward. I had the opportunity to speak with some members of this group who explained to me how important it was for them to participate in this community. NFTs are therefore, in this specific case, but also for many other purposes, one community belonging vector which you need to know how to use.

A need to explain the interest in these technologies

Among the conferences we could attend were need for evangelism and informationconstantly came out. If you are reading this article, you are definitely in a learning process that can only enable you to better understand the challenges of these technologies. Informing about the potential of NFTs and explaining how they are a digital revolution will be crucial to their wider application.

The Paris Blockchain Week Summit was packed with blockchain personalities and quality speakers. We were able to listen to the light sources of this ecosystem discuss these topics of the future, to our greatest delight. In summary, it is necessary to understand the interest in NFT, especially with regard to their societal aspect. These tools are, according to panelists present at the fair, the next vectors to unite a community and drive a brand. Do not miss the edition of the Paris Blockchain Week Summit 2023 if you want to learn more about the development of this ecosystem!

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Clement Cauffet

Passionate about innovation and disruptive projects, Blockchain technologies quickly caught my attention! I enjoy evolving in this bubbling ecosystem and discovering all its facets! Why not share this with you?

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