The End of the Boys’ Club: Women who invest in crypto

Crypto, a male world? Not for long. Women take the topic head-on, between popularization and representativeness. An essential commitment for this revolution to be inclusive and equal.

Both say the same thing: they were not meant for crypto. Amandine Claude, aka La Mineuse, has a literary background and first worked with culture before founding La Mineuse, an account on Twitter and Instagram to make crypto and NFT accessible to women and LBGTQI. Caroline Jurado first founded a start-up in the field of human resources and technology. She now heads a crypto-popularization medium, Les Cryptos de Caro, and is present on all platforms: TikTok, Instagram, Youtube and a newsletter! Caroline has also published a book of the same name.

Her passion started from a missed opportunity, she says. In 2017, when she started her business, her office neighbors were passionate about Bitcoin and pushed her to invest. “It looked so complicated, made for nerds. I thought it was nothing for me. The entrepreneur does not invest. In 2020, during the first incarceration, she is keeping an eye on Bitcoin prices. “There I tell myself that these people are millionaires. Me no.”, She laughs without bitterness. With time ahead, she takes this topic “on her head”: “I researched for a year, invested, but without it was a professional project. And then I started creating content. »

The boys’ club and its codes

For the two women, diving into the world of cryptocurrencies is accompanied by an almost instantaneous realization: they have entered a world of men. “Obviously, I felt like it was a boys’ club,” Caroline Jurado recalls. There are very specific codes, all are anonymous, everything is in acronym. And then there’s a very important element of FOMO: If you haven’t been here since 2017, you stink. Being a pioneer does not protect you from feeling separated, adds Amandine Claude, aka La Mineuse. “Since 2014, I have been on 100% male forums, Discord groups, where I am the only woman out of 200 people. All content is written by men, all known Youtubers are men.”

If the lack of women in the middle does not prevent him from moving forward, it is no less disturbing. “You do not really feel that you belong,” laments La Mineuse. When people react to you, they call you “brother”, they assume you are a male person. “Amandine Claude then decides to start out to” create the community, the group that I wanted when I started learning and training myself in this universe. »

A marked imbalance

The numbers are striking. According to a US study by Acorns and the media CNBC published in August 2021, men invest twice as much as women in cryptocurrencies (16% vs. 7%). An imbalance inherited from a meeting between two historically masculine worlds, the two women believe: finance and technology.

However, women do not lack interest in the subject. According to a recent study by Gemini, 47% of the “cryptocurrency” people are women. It is also in France that women take the plunge the most, as almost half (45%) of crypto investors, according to this study, are women. “I was literally bombarded with messages from women who often tell me that their friends are investing in NFTs and cryptocurrencies, that they are curious and want to participate,” confirms Amandine Claude. I saw that more information was needed to go beyond the stereotypes of people using cryptocurrencies. Same experience for Caroline Jurado: “As soon as I started creating content, I had a lot of questions, and I understood the importance of offering content that is different from what exists. I was asked what are cryptocurrencies, what are the differences with stocks, can one lose everything, what is bitcoin, what are the differences between cryptocurrencies … Basic questions, but which are hard to answer without feeling stupid. »

Amandine Claude as Caroline Jurado popularizes, demystifies and reproduces above all not the codes they consider masculine. And it works! Caroline thus claims an audience of about 40% women.

A difficult task, however, at times. Every day, Caroline Jurado receives about fifty messages and comments about insults, she says. “I’m told, ‘since when we’re talking about finances with a girl’ or ‘you’re too pretty to talk about money’, stuff like that. To protect herself, she never checks the comments under her videos. ‘ not working all day because it affects me so much. “There are many critics of non-mixing,” reports Amandine Claude, who organizes workshops and Discord groups specifically reserved for women and LGBTQI.

The next revolution must be with women

The stakes are high. If crypto has the revolutionary power that its supporters lend it to, then women should be a part of it, the entrepreneurs believe. “It is important for these minorities who invest less to participate,” says Amandine Claude. Blockchain business is the business of tomorrow. One has to take part in it and diversify the investor profiles. When these people arrive at responsible positions, it changes the vision of companies, what they do and the missions they give themselves. “If women do not participate, it will be like in all the revolutions we have had: they will be left behind,” Caroline Jurado declares. They will not be considered because they will not have had the opportunity to participate in the construction. And it’s not just about the money, Jurado insists. “We go into cryptocurrencies to make money, but we quickly see the added value of the innovations that blockchain offers. There are so many opportunities that come into our world thanks to blockchain: transparency, equality, immediacy … We have to go! ”

To rebalance gender in the environment, the two women share the same advice: more representation in the media and events devoted to the topic, more popularization. “There are female artists doing NFTs, women in positions of responsibility in blockchain companies in France: let’s show them!”, Amandine Claude orders. We want them to be tomorrow’s role models and for little girls to want to move against these professions. ”

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