“it is direct access to the artist”

The artist Eric Garence, who is used to selling posters representing the cities of the Côte d’Azur and France, now also sells his works in the form of NFT (unique digital token), in a shopping center in the Alpes-Maritimes.

The latest project by artist Eric Garence is aimed at NFT enthusiasts, but also and above all at those who do not understand very much about it.

To 42 years old, the creator of the posters representing the cities of the Côte d’Azur is being updated. NFTs, these digital files that can be purchased online, have been talking about them, sometimes in the form of debates, since their creation in 2017.

What is the point of buying a digital file?

Eric Garence answers those who ask this question by putting NFT up for sale in the Capsule store in the Cap 3000 mall.

In this concept store, he offers a collection of twelve posters, which he calls “totem”.

Eric Garence admits he has been thinking about a project related to NFTs since they appeared. “My works are already digital“he explains,”I make them on a graphics tablet“.

I come from La-Colle-sur-Loup on the Côte d’Azur, the village of Yves Klein. This artist was nicknamed the intangible master in opposition to Arman, the master of the material. Klein painted e.g. the blue of the sky. And I’ve always wondered what he would do with NFTs if he was still alive.

Eric Garence works especially in collaboration with his hometown, the house Le Nôtre, Fragonard, Nivea and even Labello, but above all in the last three years with the Capsul store in Cap 3000.

It is a concept store that gives young digital companies from the Côte d’Azur the chance to have a physical point of sale.“, Describes the artist.

In terms of choosing which NFTs to sell, “I put myself in Madame Everybody’s place and wondered what an NFT could look like if it were physical. It is therefore both technological and authentic, but above all original: it requires the artist’s signature“. In the Capsule concept store, the idea is to come and choose your NFT and go with it.

To keep the concept simple, Eric Garence decided not to use technical words. “On the wall there is a small tutorial“, he says. The artist explains that an NFT is a unique digital file, and the object attached to that file is a totem.

Nine totems are alternately exposed on a collection of a total of twelve posters represent the cities of Paris, Nice, Saint-Tropez or even La Colle-sur-Loup. The price is unique: 149 euros. It includes an NFT and a physical totem that can be hung on a wall.

The person chooses their totem, such as the port of Nice or the blue chair, goes home, makes their NFT wallet online and sends me their username and proof of purchase so I can send them to them.

To By comparison, a classic material poster costs 24 or 35 euros, depending on the format. NFTs are therefore more expensive, but they are unique.

In total, Eric Garence offers 10 NFTs of Totem (all numbered) or only ten times the same poster. It is therefore becoming rare and no other edition is planned.

This is direct access to the artist“, analyzes Eric Garence. And to resume:”once NFT is home, on your dematerialized wallet, you do what you want with it. You can sell it at the price you want. It’s like an action!

Here is an example of a totem for sale on Cap 3000:

Faced with questionable customers, he who went to business school before starting art in 2015 explains: “NFT is a unique digital file that confirms the authenticity and origin of a work. It is signed by me, there is traceability“.”I have the opposite view so people understand what NFT is and can walk away with it.“he develops.

This project has already convinced the community about the artist. Followed by more than 10,000 internet users on Instagram, Eric Garence already sold each totem at least once since the launch of this concept on 12 May. “For example, I sold three blue chairs, and the town hall of La-colle-sur-Loup bought us the entire collection that represents this city.“. The very night of the launch,”we had sold five in two hours to professionals and individuals who follow me“.

The purchase of NFT in a physical store is the first in France.

Eric Garence is already considering offering the experience to other artists. A discussion is underway for the street artist César Malfi to also sell his own collection of NFTs on Capsule.

To note: Cap 3000 has just been named the best mall in the world.

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