NFTs become a bridge between the physical and the digital

NFTs take on a new dimension in art, far from being available only on our screens, they invite themselves into our concerts, parties, restaurants and other places where once only physical art once reigned.

NFTs want to interact with their community in physics

As new virtual parties in the metaverse grow in popularity, NFTs are popping up in our physical parties. And this to create a bridge between the two worlds and to strengthen the interaction between the projects and their communities.

One example is last month’s Coachella Music Festival, where Vault721, a full-service web 3.0 agency, took over Villa Royale Resort in Palm Springs, California to host a weekend filled with NFTs, drones performing physical airdrops and an “egg hunt” Easter day. Large flat screens with NFTs lay along the perimeter of the complex, and waiters served THFT-infused NFT-themed dishes prepared by well-known chefs.

NFTs are getting “cool”, they are especially taken up by many American influencers, such as Logan Paul, Snoop Dogg and Gary Vee, to be seen as hype everyday objects.

They are therefore increasingly present in our lives, as this restaurant in Long Beach, California called Bored & Hungry, referring to the Bored Ape Yacht Club.

This restaurant was designed by Andy Nguyen, a food entrepreneur, known for creating exciting food concepts. Last March, Nguyen spent US $ 267,000 on buying Bored Monkey # 6184 and two other Mutant Monkeys after it to gain access to IP and Community rights granted to NFT holders.

Armed with the Bored Ape Yacht Club IP, Andy Nguyen transformed the space to show how the marketing potential of BAYC and NFTs can be translated into the real world with his business.

It is possible to pay by credit card or in Ethereum and Apecoin, the currency of the BAYC project. The restaurant was so successful that it decided to stay open permanently despite the fact that it had been conceived as a 90-day temporary restaurant. ApeCoin that will migrate from Ethereum to its own blockchain.

source: Bored & Hungry

Open digital art to as many people as possible

When we return to Coachella, other projects have decided to embark on this bridge between Web 3.0 and the physical. Denton, the artist behind Dented Feels, created a personalized Dented Feels NFT live at the event, embossing it and raffling it off – about 70 attendees purchased raffle tickets for $ 7,500 each. Angel Baby Hit Squad paraded a real “Angel Baby” in angel wings on the field. A collection called Clay Friends brought heaps of clay and invited people to create and shape their own personal Clay Friends.

Another NFT company, Gem Set, took the opportunity to show its community that it was serious with the IRL utilities promised to the proprietors. Save Set is an upcoming collection – no release date has been set – with 10,000 NFTs, each tied to a physical diamond. Many collections put physical activations or asset activations on their roadmap, but most tend to overlook and fall short. This project is reminiscent of Novilium and its NFTs supported by precious metal coins.

For us, it’s about getting people to be creative IRL. We have all built these communities online, but it is important to get away from the computer and find time to create said Bo Brannen of Clay Friends.

NFTs therefore occupy a large place in the world of art, festivals and other events that allow people to express themselves and create. This aspect of NFTs develops the sense of community and reminds us that the democratization of art makes Web 3.0 even more inclusive.

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Alexis Patin

Passionate about geopolitics, economics, cryptocurrency, Eurasia and travel! (as far east as possible), crypto-trading for 4 years.

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