By Brian LeGoff
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Martin Le Tellier is currently present at the Maif station, at the Rennes station, to test Bibo, its concept change of children’s clothes.
This idea is arrival at the birth of her second childLast year.
When Eliott was born, I read a draft IPCC report. He said that ‘life on Earth as we know it will inevitably be transformed by climate change when children born in 2021 turn 30, or even sooner’. I immediately thought of my son and said to myself that I had to act.
Engineer in computer science he then quit his job to use your skills well serves a good cause. And the 30-year-old father did not have to look far to find one everyday way of acting for the planet.
With two childrenhas Martin Le Tellier the challenge of dressing them every day as they grow. He therefore thought of the other hand. ‘It already exists, but the clothes are not not always very well presented or flawless. Then it does not solve the environmental issue of transport to buy it via websites or applications, ”he supports. His idea of move used was thus born.
What I wanted to recreate is what we see in certain families between brothers, sisters or cousins who split up the clothes that the elderly can no longer wear.
Martin Le Tellier is certainly engaged in this activity after a reflection and some research: “I learned that a child on average carries 300 clothes under his first three years. When we know that the manufacture of one the body requires 452 liters of water sweet, it 4 million tonnes of textiles are thrown away every year in Europe and only 20% is recycled, The calculation is done quickly. »
One month to test the viability of your project
Until mid-June, the thirties guest therefore the largest number, and in particular parents, to come and discover its concept and participate in it within the Maif station.
What is Maif station?
Station MAIF is located in the heart of Rennes station and is a place dedicated to social and environmental commitments through the promotion of local know-how. The team welcomes you there to discuss and present initiatives or projects from local partners that have a positive environmental and societal impact. Animations, workshops, conferences are offered every month as part of a program of free events open to all.
The principle is simple. That parents of children bring clothes to Martin Le Tellier and in return earn “bib”“a virtual wallet” that they can use sooner or later to acquire new clothes from Bibou.
The young entrepreneur has also created one clothing stock used as parents can recover, leaving clothes themselves. “This concept goes in perspective of make life easier for parents. I take back clothes that have no no holes, no stains, etc. »explains Martin Le Tellier.
Finally, as he himself experiences it, it is sometimes difficult to separate some children’s clothing. So the father also thought about highlights the story of a garment by specifically creating labels with a QR code which gives everyone the opportunity to discover the first life of the clothes, told by the parent.
Visibility into the future
After these few weeks at the Maif station – Bibou is present there until next June 16th – the 30-year-old father intends to test his concept by moving directly in local businesses“where are also parents of children to facilitate the possibility of changing clothes”.
In the medium term, he sees himself well open a first store in the corner, before develop a network at national level long term.
Meanwhile, during the two weeks he’s back at the Maif station, Martin Le Tellier will organize two workshops. One, June 11, will relate circular economy : “It will help to understand the problems and to know how to consume better in order to have a positive environmental impact”. The second, June 15, will rather be one discussion about feelings between parents and children to better manage parenthood.
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