“The crypto community is not sexist”

Emily Yang spoke during a Kering Talk about her job as an artist specializing in NFTs. (Cannes, 27 May 2022.) Kering

The artist, who specializes in NFT, participated in a Talk Kering on Friday 27 May, organized as part of the Cannes Film Festival 2022.

She began her career as a graphic designer for major film studios. Emily Yang, who participated in a Talk Kering Women In Motion on Friday, May 27, as part of the Cannes Film Festival, has since changed direction. The young woman thus became an artist specializing in NFTs.

A Blessing in Disguise “

She especially returned to the origins of her atypical career. “I’ve loved art and drawing since I was little,” she explained. When I went to college, I saw Wall E (from Andrew Stanton, 2008, editor’s note) for the first time. I was so moved by this film that when I looked at the credits and the names of the people who had worked on it from a technical point of view, I said to myself that I wanted to be part of one of these teams. ” you continue: “Then I looked at how to make animation and graphics, and I started my career”.

A few years later, Emily Yang is in the running for a job at Apple. But the Covid-19 pandemic decides otherwise. “It was a complicated period, I was unemployed for more than a year, the artist remembers. Looking back, of course, I see it as a blessing in disguise, but back then it was particularly stressful because I lived in New York and had to pay my rent. I received unemployment benefits because I had lost my job. I think what saved my mind at the time was creating an Instagram account. “

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Surf the NFT wave

To feel “more productive”, Emily Yang decides to post her artwork there. “It was the first time I did it for my own pleasure, because before, I made art for others, for Hollywood studies,” she explains. At this point, the young woman is looking for new ways to generate income. “In the summer of 2020, I discovered decentralized finance, a sub-sector of cryptocurrency. (…) I started making animations to promote decentralized funding, and thanks to word-of-mouth, I was contacted more. I thought it might be a real job.

His Twitter account, @Pplpleasr, now has more than 72,000 subscribers. It is in 2020 that the young woman addresses the NFT sector. “When I started making animations for decentralized economics, they didn’t always sell because few people followed me,” she says. Getting into the world of the NFTs was deliberate. “Before you add:” In 2021, the NFTs began to become known, and the big celebrities like The Weeknd and Grimes began to produce them. So I realized there was a huge wave of interest, more mainstream. I wondered how I should position myself to surf this wave.

“Being a celebrity is not enough to succeed with NFTs”

By that time, Emily Yang already had a large “crypto-spending” community that could help her succeed in the NFT industry. “Just because you’re a celebrity, does not necessarily mean you’ll succeed in NFTs,” she says. Because your millions of subscribers probably do not use cryptocurrency. “However, this is its own case fans. She also works for neophytes to “try to make NFTs accessible through her art and her platform”. “I think art is easier for people to understand because it’s a very visual medium,” she adds.

“People did not discriminate against me”

Asked about the sexism she may have suffered in this sector, the young woman gives a straightforward answer. “I think the crypto community is not sexist,” she says. This is pretty obvious, because there are many very influential anonymous accounts. The artist nevertheless admits “gender differences”. “But I think they’re because the world of technology is more masculine,” she continues. She intends through her work to “inspire more women to join this world”. “My own success also comes from the fact that people did not discriminate against me,” she adds.

Succession

She also works to ensure that NFTs have a positive impact in the cinema world. “Thanks to a partnership with Brut and Cannes, I have created NFTs that help raise funds to fund scholarships for female directors and film students,” she says. Last summer, she used NFTs for crowdfunding to fund a documentary. “In 48 hours, we raised $ 2 million, and almost a year later, the documentary was recorded,” she says.

As for the crypto communities, Emily Yang proudly declares to see “more and more efforts on their part to educate women”. “I think there are many online communities, even crypto-centric ones, that are girl friendly (…), she exclaimed. I really encourage girls to consult with them, to discover this field in an offbeat and interesting way. “And thus ensure the legacy of an artist like no other.

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