the myGG app offers another way to collect your memories. Here there is no social network, only you and your memories. Explanations with his designer from Perpignan, the incorruptible Stéphane Darmon.
Stéphane Darmon, how was the myGG app born?
I took as my starting point an observation: I have two 12-year-old children, I saw them grow up, and I observed them. They are on social media every day: TikTok, Instagram, YouTube, whatever. And they have become complete spectators of star life, with luxury tastes and star dreams. It’s not their fault, it’s like that, it’s the development of society. From there, I wanted to create something but not to stop this wagon. Rather, a support that allows children to be actors in their lives.
Instagram, Facebook …, it already exists, right?
Nothing to see. I was thinking, why not create a smartphone app? For the name, I was inspired by my son who sends “gg” when he plays. I asked him what it meant: “Good game” is to say “well played”. So I registered the trademark myGG. And even if it means considering life as a game, just as much as a “good game” tonight.
mosquito So how does it work?
It was necessary to create a medium and content to be attractive and innovative, in collaboration with Filipe Falco, the founder of Mizzup. Our kids have a culture with maps: Pokémon, Panini, etc., star maps, etc. So I made the myGG map where the child is the star. It’s his card. It will be a box of childhood experiences through myGGlife and myGGsport content.
I will give you an example. In a family, there is always a tradition, a grandmother’s recipe. One day, Grandma decides to pass on her recipe for apple pie. The child therefore goes to myGGlife> Kitchen> he enters the date of the event, gives it a name and puts his comments (ingredients, circumstances, etc.). He adds a picture or video and it is archived for life. I’ll give you another example. Your son is playing his first football game, he is six years old and scoring his first goal. It may not be pro, but in myGGsport, this moment you entered will be archived. My ambition is that our children should be proud of themselves in any case. They have to be the actors of their lives. It is clear that all information remains confidential and nothing is published. In “life” there are about fifty activities, from music to travel, gardening, dreams or first love. “Sports” brings together 94 disciplines including e-sports. We cater for children and young people from 2 to 20 years. Why 2 years? Because your child doodles his first drawing, you can save it in myGGlife> drawings, say where and when it was, etc. And he will (re) discover it later. A teenager can stop his subscription and decide to return to it when he turns 30 and find everything again.
The idea is still to reach out to as many people as possible, how do you plan to do that?
Who are the kids and teens following today? The influencers. They are essential, they are the ones who create buzz. I’m in touch with stars from football, showbusiness, actors or politicians. They will join us. We have positioned ourselves in 25 countries. Why contact them? Because through myGG, they will convey a strong message to the child, for its personal development.
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