APC merges with Lacoste, Prada accepts NFTs, LVMH award winner … L’Impératif Madame

Back to what the editors would definitely like to share this week.

APC x Lacoste: the meeting that throws

APC X Lacoste Hurry

A new capsule full of surprises. After Catherine Deneuve, Suzanne Koller and Gwyneth Paltrow, it’s Lacoste’s turn to join the long list of personalities and brands associated with APC. As a symbol of this association, the two brands have decided to merge their logo. Lacoste’s signature crocodile, created in 1933, thus intertwines the acronym of the APC brand, meaning Atelier de Production et de Création. This collaboration is also a fusion of the two universes. That with Lacoste’s sophisticated sportswear, imbued with emblematic codes, for the brand founded by Jean Touitou, which stands out for its minimalist accents and military references. Jeans, polo shirts or even striped shirts will of course be included, but in completely new dimensions. Like this XXXL denim bag. Windbreakers, gabardines, shirt dresses and even a candle complete this collection. A meeting at the top.

A collection available from June 8 in stores and on the website apc.fr.

A new world for Prada

Prada arrives with a new phase of its TimeCapsule project. Hurry

Note for virtual fashion lovers. The Italian house Prada is embarking on a new phase of its exclusive concept called the Timecapsule NFT. Every first Thursday of the month, and only for 24 hours, a limited edition is published, both physically and virtually. Thursday, June 2, marked the first stage of this journey into the fashion of the future. On this occasion, Prada invited artist Cassius Hirst, son of the interdisciplinary visual artist Damien Hirst, to create a shirt Time capsule. Minimalist, the creation of the Italian house has an intriguing motif: one of the masks and the brain scan that is symbolic of Cassius Hirst’s work.

Find more information on the website prada.com .

Mango plays the Camille Charrière card

Camille Charrière will present a collection with Mango. Hurry

This year, the Spanish label adds a new line to Camille Charrière’s well-completed CV. Mango invites the French woman, followed by 1.3 million people on Instagram, to design a capsule collection of forty pieces. Advertising could only be formalized through social networks. “I’m very happy to announce that we’re working on a small project with Mango during the holiday season,” explains the fashion lover in the caption to one of her publications, which sets the tone for this collaboration. . Translation: we will have to wait until November. Before we end “See you on the dance floor”.

A collection for the end of the year the festivities to discover in November 2022 on mango.com.

Sunglasses to impress

Ethnia presents Volume 2 of its Ojo collection. Hurry

The Barcelona brand created in 2001 by David Pellicer returns with a new chapter with a surreal look. If 2020 marked the beginning of the creative dialogue with Ignasi Monreal, the year 2022 is already progressing as a key stage in this relationship. Always inspired by the work of author John Berger and his book “Ways of seing”, the artist-painter reinvents the Ojo model, sunglasses with a playful frame with “two extra eyes” on each side. New colors – lavender, water green and tan – and new textures, this summer capsule collection is on its way to Asia with a “stone-like” acetate frame of jade.

A collection available on the website etniabarcelona.com.

Session x Nina Koltchiskaya romance

Sessùn collaborates with Nina Koltchitskaya Hurry

A collection depicted as a romantic fresco. This season, the Sessùn brand, founded in Marseille, travels with contemporary artist Nina Koltchitskaya. Soft colors and sublime patterns, this collection, consisting of eighteen pieces, pays tribute to the Russian painter’s creative signatures. “For me, clothes are real journeys that you take on yourself,” explains Nina Koltchitskaya. Let yourself be seduced by this collection of summer essences, ranging from a bohemian dress to a patchwork bucket hat. You can also see sleeveless crocheted vests, embroidered denim jackets and even an ultravitamin swimsuit. A wardrobe imbued with softness and lightness, cut for summer.

A capsule can be found on the website sessun.com.

Steven Stokey Daley, winner of the 2022 LVMH Award

Steven Stokey Daley wins the LVMH 2022 award. (Paris, June 2, 2022.) Instagram stevenstokeydaley

The 25-year-old British designer won the jury for the 9th edition of the award with his label SSDaley. his signature? Currently a fashion wardrobe for men inspired by British heritage, and especially Liverpool. According to organizers, Steven Stokey Daley reinterprets the elitism and institutions of the British upper class. It questions the structural nature of this British heritage through a ‘homosocial’ prism “. This earned him the LVMH Award for the 2022 Edition, awarded by a jury of seven designers from the LVMH team (Jonathan Anderson from Loewe, Maria Grazia Chiuri from Dior, Nicolas Ghesquière from Louis Vuitton, Kim Jones from Dior Homme, Stella McCartney, Silvia Venturini Fendi, Nigo de Kenzo) as well as Delphine Arnault, Jean-Paul Claverie and Sidney Toledano.

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