SHŌ Group launches restaurant at the top of San Francisco’s Salesforce Park plus NFT-based global membership club


SHŌ Group is an eventful hospitality platform that builds communities by creating unique customer experiences within fine restaurants, nightlife and retail restaurants. The team is led by restaurant- and technology-focused entrepreneur Josh Sigel and celebrity chef and brand name Shotaro (“Sho”) Kamio, an award-winning and highly respected Silicon Valley chef. Mr. Kamio’s solo-run business, which opened on Fourth Street in Berkeley in 2013, is his most acclaimed and acclaimed venture to date. Investors involved in SHŌ Group include Salesforce, Erica and Jeff Lawson (CEO of Twilio), Craig Ramsey (founder of Vlocity), Dan Springer (CEO of DocuSign) and Drew Houston (CEO of DropBox). SHŌ Group also works in partnership with Carlo Serafini and Ed Lambert of Bridge Bank, based in the San Francisco Bay Area, for their banking needs.


The group’s first restaurant project, dubbed SHŌ, will create a culinary entertainment and nightlife experience unlike any other in the San Francisco Bay Area. SHŌ will be located on top of San Francisco’s newest landmark building in the heart of the city, the Transbay Joint Powers Authority’s Salesforce Transit Center. The restaurant is located on the roof of Center, a 5.4-acre public city oasis in the sky, called Salesforce Park. To honor and elevate the restaurant’s world-class location, SHŌ Group hired the San Francisco-based studio of international design firm AvroKO, which has worked on some of the world’s most iconic restaurants, as well as the award-winning AvroKO affiliate studio. Brand Bureau, which created the SHŌ brand.


The dining experience will be as unique and exciting as the room itself. Chef Sho will offer a traditional Japanese dining experience never seen before in the United States: Irori, a rustic craft kitchen that SHŌ plans to set up around a 40-square-foot charcoal and flame fireplace to cook fresh ingredients locally. The rooftop Sky Lounge will feature a modern Japanese sushi bar, tapas and light snacks. Masaki Sasaki, Michelin star chef and sushi master in the San Francisco Bay Area, will lead SHŌ’s sushi business.

“SHŌ will be the culmination of my culinary creativity, inspired by the seasons, the simplicity and the desire to surprise. It is a privilege to bring Irori cuisine to the United States in a completely unique place, ”said Kamio. “Firewood cooking, as it has been used by farmers and ordinary people in Japan for centuries, provides umami-filled dishes that delight diners, encourage conversation, and recreate a sense of community that once characterized the gathering around the fire.”

In addition to its restaurant concept, SHŌ Group also announced SHŌ Market, a Japanese food market that will be located on the ground floor of the Salesforce Transit Center. Market customers will be able to choose from a selection of freshly made bento boxes, made with the same quality ingredients as SHŌ. SHŌ Market will also offer fresh take-out salads, street food-inspired dishes, pre-packaged delicacies, specially cured sakes as well as a selection of excellent handmade items for the home.


SHŌ Group will soon launch an exclusive member club based on an NFT, which gives its members access to immersive experiences and specialized services on SHŌ Group’s platform, initially focusing on its flagship restaurant, SHŌ. Membership of SHŌ Club, offered as an NFT, becomes an asset for the members. This NFT is publicly verifiable on the blockchain and can then be sold or traded on the secondary market. Using an NFT supports the group’s mission to create communities that encourage people to discover, grow, help each other, and interact, giving members exponential value for years to come.

SHŌ Club will offer three categories of membership, all of which provide access to a menus-only menu, as well as a private rooftop lounge. As part of the SHŌ Club, a dedicated concierge will be available to all members, 24 hours a day, 7 days a week, offering priority reservations, a courtesy vehicle to pick up and drop off guests and responsible for ensuring that every moment of The SHŌ experience is relieved and memorable. The intermediate category of membership will offer additional benefits, including the possibility of special Omakase dinners and company with well-known guests, as well as participation in think tanks and training programs. The highest category of membership will provide members with several benefits of shareholding and will include an extremely special trip to Japan, which will provide unprecedented access to exceptional experiences and places not accessible to the public. All first members of the SHŌ Club will be considered as charter members and will retain their worldwide membership for life. Founding members will have access to all future SHŌ Group locations and experiences.

“SHŌ Group aims to disrupt expectations and perspectives through exceptional interactions and moments, and redefines the rules of hospitality,” said Josh Sigel, CEO of SHŌ Group. “We are extremely excited to bring a long-awaited world-class dining and nightlife experience to the San Francisco Bay Area through SHŌ Club, one of the world’s first NFT-based experience clubs. San Francisco is just the first phase of the adventure.”

SHŌ Group is a global experience-rich hospitality platform that builds communities by creating unique customer experiences in fine dining, nightlife and retail restaurants. In 2023, the group’s first set of experiences will debut in San Francisco, including SHŌ, its namesake Japanese restaurant located on the roof of San Francisco’s famous flagship building, Salesforce Park, as well as SHŌ Market, a Japanese retail dining concept, not to forget SHŌ Club, an exclusive member club based on an NFT that gives its members access to unique experiences and services on the SHŌ Group platform, originally focused on its restaurant, SHO.

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