a new logo and information about a new license

With an eye to the future, Bend Studio is modernizing its logo.

Shay Casey, Associate Art Director (Branding & UI) at Bend Studioexplains the symbolic and graphic representation of the new logo of the subsidiary of Sony Interactive Entertainment present within PlayStation Studios: “We wanted to develop a new graphic identity that was avant-garde, abstract and minimalist. We had in mind the idea of ​​a simple geometric pattern that evokes constant movement and a certain creativity. The kind of logo gamers would easily recognize on the street, without seeing the name of the studio. And that over time has become synonymous with video games, as has become a famous comma for sportswear. With all this in mind, we opted for a design that is resolutely forward-looking, illustrating Bend Studio’s commitment to technical innovation. The letters have been edited to run parallel to the leading edge of the outer triangle while maintaining a non-italic font. The waterfall in the center of the logo abstractly evokes the many mountain peaks that punctuate our Oregon life and define our landscapes. We can also notice the slight cut on the I, reminiscent of a sawmill chimney and testifying to Bend’s logging past, before the town became a popular destination for the many outdoor activities it offers.

Kevin McAllister, communications manager at Bend Studio, also reveals some new information about the new license in development for the PS5, which could be an action and infiltration game that combines the mechanics of Hitman and Metal Gear.Our new logo marks the beginning of a new era for Bend Studio. As members of the PlayStation Studios family, we are committed to providing you with exceptional experiences that will remain in your memory forever. Today we would like to share some news about our current project. We’re currently working on a new license that will include multiplayer and build on Days Gone’s open world systems, but bring you a whole new world that we’d love to build for you. We can’t wait to reveal more to you when the time comes.

The story of the Bend Studio

  • 1993 – Founded as Blank, Berlyn and Co, the studio develops several puzzle games for the Apple Newton, including Columbo’s Mystery Capers, Dell Crossword Puzzles, Motil, and Notion (list-making tool). Christopher Reese, the current head of Bend Studio, joined the team several months later to prepare for the launch of a range of sports games, including Live Action Football. Building on these successes, the company aims to grow and make a name for itself in the world of console games.
  • 1995 – Shortly after Eidetic’s renaming, the eight-developer studio released its first 3D console game, Bubsy 3D. Technically, Bubsy 3D was one of the few PS1 games with high resolution and display distances. This first title helps Sony identify the work of Eidetic
  • 1999 – Released shortly after Metal Gear Solid, Siphon Filter becomes one of the benchmarks for stealth. If Bend Studio is known for its third-person action games, it’s thanks to Siphon Filter
  • 2000 to 2007 – Following the success of Siphon Filter, Sony acquires Eidetic and simultaneously becomes Bend Studio. In seven years, Bend Studio is developing six more titles in the Siphon Filter franchise for three different PlayStation consoles
  • 2009 – Bend Studio deviates from the Siphon Filter series universe for the first time in ten years with Resistance Retribution on PSP. This opus features a new protagonist, James Grayson, and allows newcomers to discover the franchise from a different angle.
  • 2012 – The development of Uncharted Golden Abyss allows the studio to show off the capabilities of PS Vita from the get-go
  • 2019 – Days Gone becomes Bend Studio’s second original franchise after Siphon Filter. A new challenge in creating a dynamic open world that combines many different systems on PS4

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