Zelf democratizes Web3 with Apple Watch

This week, TAG Heuer introduced itself by releasing a watch showing the NFTs to its owner. If this innovation may seem interesting, one problem is obvious: How will the average user be able to enter the NFT market if he has to buy a luxury watch for this? This is where Zelf comes in. Web3 will gain momentum with mass adoption. And what better way to reach as many people as possible than through the Apple Watch?

Zelf wants to open Web3 to the world

Democratization is Web3’s holy grail. This is also the goal that Zelf pursues through each of its innovations. A vision supported by Zelf CEO Elliot Goykhman: ” ZELF continues its mission to democratize access to finance and expands to the United States as a metavers bank that gathers the spoils of gambling (game exchange in Game Play to earn), NFTs and fiat currencies under one banking umbrella. »

In fact, Zelf’s desire is not to limit himself to works of art at exorbitant prices, such as those from the Bored Ape Yacht Club. The intention of this company is to become the neo-bank of the metaverse. To build this Web3-specific financial institution is the first market to target Play to earn (P2E). In this video game model, game swap (game exchange) does not only appear in your inventory. They exist and they can be traded or sold. This gives rise to a real economy.


This is one of the reasons why this company is developing an ultra-fast and accessible interface to display, display and exchange its NFTs. This is where Apple Wallet and Google Wallet come in, which simplifies the exchange of NFTs. “ For this new launch, ZELF has chosen to make NFTs more tangible by offering to show them on their wrists to 50 million US Apple Watch users. 100 million Apple Watch users worldwide will soon be able to ” bridge ‘Their collections of non-fungible digital art on their dial. 100 million, ie 200 times more than the number of luxury watches sold in 2020, all brands combined.

Web3 belongs to individuals, and individuals have an Apple Watch

By offering ultra-fast and simplified purchases via instant messaging such as Whatsapp, Facebook Messenger, Telegram or even Discord, this company overcomes the obstacles posed by NFT platforms like OpenSea. And by integrating these objects into connected clocks, Zelf completes the creation of a frame ad hoc for NFTs. The goal is clear. Allow all users to easily and quickly access their collections. Trading NFTs then becomes as easy as trading Pokémon cards.

Their vision is in contrast to the one that currently dominates the market. When we see that the most trendy NFTs are trading for hundreds of thousands of dollars, we are entitled to wonder if this is a market made to reach the general public. Beepl’s NFTs, of which the most famous “Everyday: The First 5000 Days” sold for $ 69 million, made him the second highest rated living artist after Jeff Koons. But few have a work by Jeff Koons in their living room. And few people will be able to display a Bored Ape Yacht Club NFT on their TAG Heuer watch. Still, the market needs a lot of people to have NFTs to grow and develop. TAG Heuer’s approach is not bad in itself. However, she exploits the current craze without helping any more. Where Apple’s $ 200 watches will really make a difference.

Conversely, Zelf positions itself as an infrastructure that opens up the market for mass adoption. And in doing so, it is not its service that Zelf favors, but all investors and players in this market. Not everyone is required to like Zelf and its offerings. But it is clear that this business is acting for the benefit of the community, and not just for personal interest.

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Founded by Marc-Antoine CAEN POLETTI in 2021, Alt Write SEO is a content writing agency specializing in cryptocurrency, blockchain and NFTs. It finds its roots in 2016 with the French Cryptocurrency Club, of which Marc-Antoine is the current president. Our mission is to support French-speaking crypto companies to make France the first cryptonation in the world.

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