For Carlos Diaz, of Uncut.fm, “Blockchain was invented to make us free, not rich!”

With each repetition of the net, Carlos Diaz has renewed and taken on. With the advent of Web 3, the investor, as many know today for its Silicon Carne podcast, has created a new box: Uncut.fm. This platform to connect content creators and their audiences aims to revolutionize the revenue generation of podcasts. We received it on Tuesday, June 21st at our Twitch show, 20 Mint au Carré.

Why did you start Uncut.fm?

As a podcaster, I had the frustration of not knowing my audience. Silicon Carne is a fantastic podcast. I have numbers, but that’s what we call vanity measurements. I have a number of downloads every month, but I do not know who is listening to me. We asked ourselves the question of how we could use these new web 3 tools to create a new relationship with our audience, because today centralized platforms, such as Spotify or Apple Podcast, do not want creators to have direct contact with their audience. . That’s their business model. We think it’s our audience, but it’s not our audience. It’s an audience we rent out to these platforms.

What changes Uncut?

Uncut.fm’s motivation was to create the first blockchain infrastructure for podcasters. To enable them to turn their content into tokens and offer those tokens directly to their audience. These tokens can be a complete episode, an excerpt from an episode, anything else, an image, a video, a 3D object, and so on.

Today, on our platform, podcasters have a page dedicated to them. And they will be able to drop useful tokens on this page. For example, with Silicon Carne, the token gives access to Hacienda, which is a closed community around the show. I organize a lot of things with these people who have identified themselves as my superfans who trust me and support the show. I give them access to exclusive things and we do a lot of very fun things with them.

Why talk about tokens and not NFT?

The problem with the term NFT is that it is overused. It is often perceived as a speculative object. I do not think my audience buys a Silicon Carne token because it will make a profit. Maybe there is a secondary market for these tokens, but that is not the intention. They are the fantokens, community objects that people gather around. But technically, yes, they are NFTs.

Does it change anything to mint NFTs?

You are no longer dependent on a centralized hosting server. When you create NFTs on Uncut.fm, the media portion (content) is automatically hosted on Arweav, which is a decentralized IPFS server and therefore available forever. An address has been created for this content. Which means that if I, the creator, remove it from my RSS feed, it will remain available. I no longer have control over this content, society has control over it. It has become a public good.

And the right to be forgotten?

That’s it. From the moment the content was imprinted, it was published and forever. Unless each of the owners of this token asks Arweave to burn it …

And if you become Joe Roganwe will not be able to delete the sections …

But that’s also why we created Uncut.Fm. We are well aware that centralized platforms play a moderating role, sometimes positive but also very negative. They decide to promote this or that creator in accordance with their financial interests. Spotify is a real threat to independent podcasters. They have their own podcast production, which they will promote at the expense of independent podcasts. Web 3 allows us to free ourselves from this dictation that the platforms have imposed on us and regain power.

That means?

Blockchain was not invented to make us richer, but to make us freer. This is the real problem. We were wrong about this last year’s euphoria, especially around NFTs. Today, power is concentrated between a few platforms, and that is very problematic. We invented with the web a protocol that was open, and at one point we screwed up because we needed technological capability that we were no longer able to offer for free. Companies have taken advantage of this to invent tools that are certainly ingenious, but which have come at a price: our freedom.

How does Uncut.fm fit into all this?

By getting rid of middlemen. Our idea is to put the podcaster and the listener in direct contact. We do not take any cuts on sales made by the creator. 100% of the proceeds from the sale of tokens go to the podcaster. The creator is allowed to invent his own economic model.

And how do you get paid?

That’s a big question (laughs). We will definitely be in a model where the platform will be free. You will be able to mint X tokens for free, and if you want to mint more, you will have to pay a price per. Actually, I’m selling you the vinyl wafer, the technological material, but the price you are selling the content for is not my business. I do not want to take a cut.

The idea is to win just enough to run the platform?

You say I’m not going to make money, but that’s not what I’m telling my investors at all. If I have a creator who has a huge community, he must imprint large amounts of tokens, and therefore I will make a lot of money with the big ones. OK, I want to do very little with the little ones, but I’m not here to steal candy from the kids. We need to get out of the dictation that says that in order to live, we need millions of listeners. It is a model that relies solely on advertising. Me, I think you can fund your podcast with a community of 1,000 fans. I may not make a lot of money with these creators, but I want to make money with the biggest ones. The ones I’m going to take a lot of money from them (laughs).

You have been experimenting with Uncut.Fm with your own show for two months. It works?

As I speak to you, I have minted 205 tokens. They were all sold out a few hours after their release. This allowed us to collect 3.37 ethers (3500 euros at the time of issue). 80% of the sales of these NFTs, I have them in my purse. And this money, I use them to create a coffin of war that society will use as it wants. There were sick ideas. There are people who want to camp at Burning Man and hand out chili con carne to everyone there. And why not?

Can you figure out why people are willing to pay to buy your tokens?

My message to my community is very simple. I tell them “we do not want a sponsor of Silicon Carne”. I do not want to become a mattress seller with this show. I do not want an advertiser. I refuse to put my content behind a payment wall. There is a huge injustice in saying “if you have money, you will have access to my content, pay. And even pay every month”. No, I want to share my content with as many people as possible. I also do not want to ask for charity. I want to create things for you, offer them to you, and if you like them, buy them and it takes the form of a token.

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