Digitization of solutions: From fire protection to NFTs, how EDGYN revolutionizes the field of digital authentication.

Anti-counterfeiting and digitization

Po begin, it must be understood that counterfeiting today extends to medical, pharmaceutical, luxury, automotive, food and even cosmetic products. It is therefore crucial to use secure authentication solutions that are 100% reliable. Edgyn, formerly Arjo Solutions, has a 20-year historical know-how – as a holding company for Impala, a large French industrial group. The company is now developing innovative strategies to combat fraud that is drastically focused on digitization. Today, the company is a reference thanks to its portfolio of solutions and primarily thanks to its digital fingerprint solutions, such as Adfirmia ™: the fingerprint of the consumer product.

This whole range of solutions allows brands to react to their gray market or counterfeit. EDGYN provides secure digital protection at all stages, from supply chains to distribution – especially for key sectors such as pharmaceuticals, cosmetics, beverages and luxury.

A biometric solution for protecting brands and products

Adfirmia ™, the biometric solution developed by Edgyn is an imprint of the product, it provides a unique code specific to each product from the material in each product, the key in all this: this solution adds nothing to the product. It creates a unique identifier for each product.

Specifically, where fire protection used inks, holograms, security labels 5 years ago, EDGYN has succeeded in digitizing this sector by replacing these elements with its Adfirmia solution. Brands protected by EDGYN, cosmetics, medicines, luxury goods … use a smartphone to verify the authenticity and origin of their product.

The digitalisation of control technologies makes it possible to:

  • To facilitate control
  • Opening authentication for external persons: healthcare professionals, patients, consumers, etc.
  • Access to and control of data for industry groups

For example, the Royal Canadian Mint – Royal Canadian Mint – which has been voted the best coin in the world – protects its investment coins with “Bullion DNA” technology, based on the fingerprint solution from EDGYN. For more than 6 years, the Canadian currency has been choosing a digital solution to protect its coins. From now on, the fight against counterfeiting is also on the path of digitalisation.

Connected products for better traceability – the road to NFT

No one has missed the NFT boom, but to create the connection between a product and its digital passport or its NFT, the use of QR code, NFT and other codes has been the norm until now. Nevertheless, these codes are and can be rendered, disabled, unreadable. So what happens to the product’s digital double?

By implementing its Adfirmia fingerprint solution, EDGYN enables the creation of a unique, irrefutable, non-duplicate product-digital identity byextension. Here, luxury brands cling again to this concept: Add nothing to the product, track, connect the product!

And finally, a question of brand transparency

The Yuka outbreak clearly shows consumers’ interest in consumption, the scanning of a code with this consumer application makes it possible to gather a first level of information: its ingredients, its assessment, consumer opinions, etc .; nevertheless, EDGYN allows brands to go further, this company offers manufacturers a general public application, including product information: expiration date, authenticity, production batch, place of production, etc.

This kind of more secure approach paves the way for many very interesting applications … Applications in security, in marketing, with real proof of authenticity for the consumer. In addition to offering an identity, connected, tracked, verified and protected products provide exclusive services. First and foremost in use, they provide practical information. Then they are integrated into a connected world with obtaining a certificate for each. Digitization thus contributes greatly to brands and products for the dissemination of information and guarantees. This unique technology, which proves the authenticity, ownership and guarantee of certificates, will greatly reassure the consumer.

A French company with international influence

EDGYN is in fact a French nugget whose technical development is carried out exclusively in Chambéry, nevertheless EDGYN today represents implementations on an international scale: “From Asia to North America, and mainly in Europe, EDGYN covers the protection marks, consumers, their products from France, and Thanks to a network of integrators and key partners, the most recent is Antares Vision Group, an international leader in traceability, “says Aurélien TIGNOL, CEO of EDGYN.

Leave a Comment