Focus on Shopify’s new NFT feature: Tokengate

Ecommerce Solution Shopify recently launched over 100 new features, including NFTs, that put merchants around the world in control of the tools and technology they need to engage and connect with consumers.

Shopify: what is it for?

Shopify is an e-commerce platform that works both online and offline to create a website that includes your online store. It is sold as a subscription service, so there is no need to put together web development things like domain name, third party theme and hosting. Most of the tools you need to manage your online store are included in your Shopify subscription.

Shopify is ideal for those who own or acquire products and want to sell them online. You can sell furniture and jewelry and digital products like e-books. All these companies work very well on Shopify because it offers an ultimate solution for sales and payment method. Not to mention that you do not have to be a designer to make a professional website.

Shopify is adding NFT to its platform.

Source: Cryptoshitcompra

Shopify has introduced NFT integration among other features in its new biannual product store called Editions. According to the launch, the new way to connect with customers via NFTs is a technique for expressing the company’s belief in “unlimited games”.

Now, Shopify users can link their crypto wallets to stores on the platform to confirm that they own a specific NFT. This provides access to valuable offers such as authentic experiences and exclusive content or merchandise. Shopify calls this “tokengated”.

Thus, the founder and CEO of Shopify, Tobi Lütke, said that:

“We are constantly pushing the boundaries of what is possible for entrepreneurs. »

After beta testing, the feature is now available to all sellers globally, by invitation only, with a small number of resellers having NFT collections.

NFT craze.

Shopify’s integration of NFT functionality helps at a time when so many big names are crushing NFT. As reported by Cryptonary, Meta recently announced plans to soon allow creators to show their NFTs to the world and make money through Instagram Stories.

Also read: Shopify unveiled over 100 new features

In fact, the recent conference in the NFT. NYC on Digital Assets was held in Times Square, where artists, designers, NFT business owners and entrepreneurs took the stage to discuss fashion, NFT and e-commerce.

NFT tokens for e-merchants.

Shopify: this feature allows you to create NFTs.
Source: Boursorama

Shopify’s goal is to make it easier for online stores to create and use non-fungible tokens. One of the available features is thus the ability to create NFTs on blockchains, Polygon, Ethereum, Solana and Flow.

To do this, customers can connect their wallets to an online store. But salespeople can also choose to partner with other brands that offer their own NFTs and related experiences.

Shopify connects online retailers with partners who specialize in selling merchandise. However, it allows stores to reward token-holding customers with products according to their brand.

A blockchain strategy with Shopify.

Shopify only allows online stores to reserve certain products, discounts or favorites for specific NFT holders. Through Shopify’s two-tiered app partners, you can create a selection of specific NFTs and smart contracts to choose what they provide access to.

For Shopify, this feature allows e-commerce merchants to develop a blockchain strategy, such as building a community, building customer loyalty, or increasing revenue.

Shopify has identified several use cases for Tokengated trading: exclusive access to offers, partnership with other brands using tokengating, eligibility for airdrops, and even building online communities.

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