Soraresports games fantasy associated players and users of non-fungible tokens (NFT), announce today that Kylian Mbappé is joining the company as an ambassador and exclusive investor. Mbappe, an international player and World Cup winner, is widely regarded as one of the sport’s greatest talents, as well as a successful entrepreneur, investor and philanthropist. Mbappe is Sorare’s first player ambassador, and the agreement represents the player’s first entry into the Web3 area.
Sorare combines NFT collectibles with sports fantasy to connect fans with their sport. Since its inception in 2018, the company has experienced record hypergrowth and reached over 1.8 million users worldwide with 250 partner sports organizations, including The Leaguethat Bundesliga and Major League Baseball (MLB).
The long-term partnership will achieve Mbappé and Sorare’s common goal of ushering in a new era of sports fandom on and off the field and bringing a force for positive change to the global community. The partnership will see Sorare support Mbappé’s philanthropic initiative, Inspired By KM (IBKM), to help disadvantaged young people discover the opportunities offered by Web3 technology.
Sorare will provide training, conferences, materials and a special diploma for the young people with whom IBKM collaborates. It will also auction off a unique Mbappé digital card where all proceeds go to charity. In addition, Mbappé becomes an investor in Sorare and joins other iconic athletes who are already investors and advisers in the company, including Serena Willliams, Gerard Pique and Rio Ferdinand.
“Off the field, the most important thing for me is to help young people – who may not have access to the kind of opportunities that others may have – to achieve their dreams and their potential. And with new technologies offering such great opportunities, I wanted to partner with an ambitious global tech brand that would resonate with the young people whose dreams we support. Sorare was the perfect partner and I was more than inspired by Nicolas and the team’s enthusiasm for football, fans and building a better and more spacious world. I can not wait to get started and make a global impact with them as their first player ambassador ” said Kylian Mbappe.
“Kylian Mbappé is one of the most talented, famous and acclaimed athletes in modern sport. He is a true football icon and will undeniably be one of the most important figures in world football in the years to come. And like Sorare, he has boundless ambitions. , he moves fast on and off the field, he has a truly global reach and he is committed to creating positive change in the world, “said Nicolas Julia, CEO and co-founder of Sorare. . “We are excited to have Kylian join Sorare on our journey to connect millions of sports fans around the world with their favorite athletes in innovative ways.”
Mbappé joins Sorare in a time of rapid expansion and organic growth, with the company recently entering into its first non-football league partnership with Major League Baseball. Mbappé’s ambassadorship follows the appointment of tennis star Serena Williams as advisor to the board and a record-breaking round of funding of $ 680 million in Series B in 2021. By partnering with one of the most iconic and influential football stars in the world, Sorare can achieve his ambition to become the leading next-gen offering in sports across the globe.
ABOUT KYLIAN MBAPPE
Kylian Mbappé was born in Paris, France, in 1998. After a youth career at Brondy, Mbappé joined AS Monaco and then Paris Saint-Germain, where he won four league titles and is the second top scorer in the club’s history. He made his senior debut for France in 2017 and a year later became the youngest French player to score at a World Cup, winning the tournament. Outside of football, Mbappé is an investor and philanthropist through his charity, Inspired by KM (IBKM). You can learn more about Kylian and IBKM here.
Sorare was founded in 2018 and was created by sports enthusiasts for sports enthusiasts. Sorare transforms online sports fandom and gives his community a new way to connect with the clubs and players they love. Sorare is based in Paris and New York and is funded by a world-class team including Benchmark, Accel, Softbank and business angels Serena Williams, Gerard Piqué and Rio Ferdinand.
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