Tiffany creates a pop-up shop on the famous luxury avenue – 19/07/2022 at. half past eight


Tiffany unveils a pop-up store on Avenue Montaigne. photo credit: Instagram screenshot @ sonia.tiffanypeace

The American jeweler has just opened a pop-up shop on one of the smartest thoroughfares in the capital, opposite the recently restored Dior flagship. The brand’s emblematic pieces rub together with modern creations. Guided tour.

Tiffany & Co. and Paris, a love story that has lasted nearly 200 years

Go to 34 avenue Montaigne, in the famous Parisian golden triangle. This is where Tiffany & Co., now owned by

The LVMH group (which paid

$ 15.9 billion

to acquire it), has left his suitcases until May 2023. This brand new Parisian address, located near the Dior flagship (another house in the luxury group), mixes past and present in the heart of a space, all in velvet designed by famous architectural firm OMA. The decor captures the motifs of the famous glass lampshades designed by Louis Comfort Tiffany, son of the founder Charles Tiffany, which collectors took hold of a century later.

“The love story that connects Tiffany & Co. and Paris, has lasted nearly 200 years and began at the very beginning of the history of the house. This new pop-up in Paris is a modern representation of this essential relationship. It embodies an innovative approach to Parisian shopping and an avant-garde vision of eventful retail, ”says Anthony Ledru, CEO of Tiffany & Co.

Iconic works on display on avenue Montaigne

In addition to the presentation of the brand’s current collections, this temporary space aims to celebrate the history of the jewelry house by exhibiting “heirlooms” from its archives. Until May 2023, curious people will be able to discover a rotating selection of jewelry and items gathered around different themes.

The jeweler logically chose to start with creations that celebrated its connection with the city of Paris. He exhibited a Triumphal Arch in gold and platinum as well as two pieces presented at universal exhibitions: a bottle in gold and rock crystal adorned with precious stones and an orchid brooch in gold enamel, rubies and diamonds. Produced in 25 copies, this model was so successful at the 1889 show that forty other brooches were offered in the store on 5th Avenue the following year. In 2020, Maison Drouot estimated one of these copies between

80,000 and 100,000 euros

.

Tiffany & Co. between past and present

Visitors can also admire several pieces designed by Jean Schlumberger, the prominent creator of the jewelry house: a cigarette case belonging to actress Mia Farrow, a thorn brooch by Millicent Rogers, heir to Standard Oil, the famous enamel bracelets worn by Jackie Kennedy, or one of the impressive Bird on a Rock brooches depicting a 105-carat morganite diamond bird.

The piece with the greatest historical value is undoubtedly the original catalog of the auction of the jewels of the French crown, held in Paris in 1887. By acquiring 24 of the offered lots, viz. more than 70,000 stones in total, Charles Lewis Tiffany, then 75 years old, established his reputation and became the most prominent jeweler in the United States.

Among the latest creations we can see the collections Tiffany T1, Tiffany Knot or Tiffany Victoria. Elsa Peretti’s iconic bracelets are offered at

€ 3,000

. The bracelet prices start at

1,950 euros

. There is, of course, a corner with the engagement rings that made the jeweler’s reputation.

Also read:

$ 52,635 for a limited edition watch from Patek Philippe and Tiffany & Co

30 Montaigne: Dior’s new luxury temple

The 5 most beautiful palaces in the capital

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