We hear a little less about NFT in the video game world in recent months, but the sector is not dead for all that, on the contrary. In the first half of 2022, we learn that half of the investments the gaming companies made went to blockchain and NFT-related startups.
Lots of acquisitions and investments in video games
If the topic is foreign to you, we invite you to discover our file on what an NFT is and how it can be used in video games. This digital certificate of authenticity created using a blockchain has not yet found its way into video games, but the investment in it is proving to be huge.
According to a report by Drakestar Partners, the start of 2022 marks a record in terms of mergers and acquisitions with hundreds of deals announced. Among the biggest sums, of course, we can mention Microsoft’s acquisition of Activision ($ 68.7 billion), that of Zynga of Take-Two ($ 12.7 billion) or even Bungie of Sony ($ 3.6 billion).
Let us not forget other players that we hear less about in Europe but who are just as great. The Chinese company Tencent thus holds the record for trades over the year with 7 mergers / acquisitions.
A record of more than $ 7 billion is also seen on the side of venture capital financing with more than 11 rounds of financing to more than $ 100 million. Epic Games led the pack with a raise of $ 2 billion, while Animoca Brands, Dream Games, Immutable and thatgamecompany followed with big trades of over $ 150 million.
We talk about it regularly on Xboxygen, investments in video games are numerous, and the sector is clearly on the rise, especially since the COVID pandemic.
NFT and Blockchain interest investors
New sectors of interest to investors include NFTs and Blockchain. Drakestar Partners states that more than half of the funds raised by video game startups go to NFTs and Blockchain, totaling more than $ 2.2 billion.
Leading the largest investors in the sector is Animoca Brands, a Hong Kong-based mobile gaming company that, for example, invested heavily in the C2X platform in March last year, based on the Terra blockchain. It is valued at $ 500 million.
Last January, Animoca Brands announced a fundraising of more than $ 358 million to invest in NFTs and games and to build an open metaverse. As recently as July 12, the same company raised an additional $ 75 million, bringing its valuation to $ 5.9 billion.
Animoca Brands does not hide it, it simply wants to become one of the world’s leading technology groups in blockchain and gaming through “decentralized gaming reward and monetization”.
Animoca Brands is working to build the open metavers by bringing digital property rights to online users through the use of blockchain and NFTs; these technologies enable true digital ownership of virtual assets and user data, enabling various Defi and GameFi capabilities (including play-to-earn), asset interoperability, and an open framework that can lead to greater equity for all participants.
Currently, many companies are talking about metaverset and monetization via NFTs, but few projects have yet managed to demonstrate their interest in players adequately. In light of the amounts invested, this is only the beginning of a story of which no one yet knows the outcome.