Web3, cryptocurrencies, blockchain, NFT: very divided opinions. 17 sentences to meditate on this summer (or not)

Web3 is the big topic of the moment (this will of course be discussed during the next Marketing Remix). Does it herald a new age?

Difficult to understand or in any case to anticipate all the ins and outs as it covers many sub-segments, not always directly connected.

For some, web3 simply heralds a redistribution of wealth, but also (sic!) More peace and more freedom. Others are more skeptical and see only buzz. Still others are downright pessimistic. Contrary to its promises, web3 would be web2, but worse: even more dissemination, even more centralization.

Some nimble brands, especially in luxury or fashion, see opportunities there … right away, right now!

We offer you for this last article in the season 2022/2023 some inspirational phrases on this huge topic, heard or read in recent months. To meditate this summer (or maybe not

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“Web3 / blockchain / crypto is based on a change in architecture, a change from mainframes to PC, PC to web, web to mobile, traditional software to AI. It is a fundamental change and its development will take place over a period of 25 to 30 years. “- Marc Andreessen, co-founder of the Andressen Horowitz Fund

“Blockchain / Web3 / crypto is the second half of the internet. It brings a layer of trust to the insecure network. Was not possible to have until then. (…) The most concrete example is that there was no internet currency. You go to websites and you still have to go out of your number frame and enter the three digit code. You can not make micropayments. Why are there advertisements everywhere on the internet? Because there is no micropayment for the content “- Marc Andreessen, co-founder of the Andressen Horowitz Fund

“(Web3) looks more like a buzzword than a reality at the moment” – Elon Musk

“Technologies like ethereum were built on the same implicit pitfalls as the web1. In order for these technologies to be used, the market is consolidating around platforms. Again.” Moxie Marlinspike, founder of Signal

“I think changing our relationship with technology will require software to be easier to create, but in my life I have seen the opposite happen. Unfortunately, I think distributed systems tend to make it worse. tendency to make things even more complicated and difficult. “- Moxie Marlinspike, founder of Signal

“I hope (bitcoin) will bring peace to the world, or help bring peace to the world (…) There are all these monopolies and the individual has no power” – Jack Dorsey

“Bitcoin will replace the dollar” – Jack Dorsey

“If you offered me bitcoin all over the world for $ 25, I would not accept it. (…) One thing I’m sure is that it does not produce anything.” – warren buffet

“NFTs give creators the opportunity to regain control of their own content and reintroduce the scarcity dynamics of revenue generation. (…) With the new capabilities of web3, we’re on the brink of a creative renaissance on the Internet. I believe that web3 opens up incredible opportunities for everyone who creates on the internet: a true golden age of content that we have all been waiting for. ” – Li Jin founder of Variant Fund

“As an asset class, it’s 100% based on the biggest fool theory – on the idea that there will be someone who will pay more than me.” – Bill Gates

“In two or three years, I predict that most virtual encounters will move from 2D image grid to metaverse, to a 3D space with avatars” – Bill Gates

“There is no place in the world where you can find the Walking Dead, the Smurfs, the Korean brand Pororo, Japanese, American and French creators, etc. in the same place.” – Sébastien Borget, co-founder and COO of The Sandbox

“For our sector, the Aura Blockchain Consortium is an unprecedented opportunity to strengthen the bond that unites us with our customers by offering them simple solutions to better know our products. By teaming up with other luxury brands in this project, we are a leader in transparency and traceability. I hope other prestigious players will join this consortium. “- Toni Belloni, CEO of LVMH

“Right now, the culmination of interacting with a luxury brand is that you like, comment or buy something. I think we can take it to the next level.” –Cédric Charbi, CEO of Balenciaga

“For us, web3 holds the promise of expanded experiences, where artistic reinvention and emotion meet in new ways.” – Stephan Bezy, CEO of YSL Beauty

“Everyone on our platform will ultimately be who they want to be. The avatar is very important. We build a system where every piece of clothing works on any avatar.” – David Baszucki, CEO of Gucci

“The acquisition of RTFKT is another step that accelerates Nike’s digital transformation and enables us to serve athletes and creators at the crossroads of sport, creativity, games and culture” – John Donahoe, CEO of NIKE

“We have not yet seen a Web2 brand come to Web 3 effectively.” – Steven Vasilev, co-founder of RTFKT


Sources: CNBC, Decrypt.co, McKinsey, New York Times, Moxie.org, Viuz.com

Photo by SIMON LEE on Unsplash

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