Binance is piloting NFT tickets with Lazio Roma for the 2022/23 season

Digital ticketing marks the next step in Lazio’s partnership with Binance’s fantoken platform…

(Boursier.com) — Binance has announced a pilot of its new NFT ticketing solution with the club Lazio from Rome for the 2022/23 season. Lazio fans using Binance will be able to enjoy the new season with digital tickets which will give them access to exclusive benefits, fan privileges and more with the Italian football team. The digital ticket sale marks the next step in Lazio’s partnership with Binance’s fantoken platform.

Lazio’s digital ticketing marks a major milestone in the football team’s partnership with Binance, leading to higher levels of fan engagement built on blockchain-based solutions leveraging Web3 and new features, revolutionary NFT tools. The NFT box office will not only allow fans access to matches, but also to enjoy unique experiences, take advantage of discounts and more, in addition to verifying authenticity and helping to prevent ticket abuse. Binance aims to make blockchain technology accessible and easily understandable to every Lazio fan.

NFT ticket technology, developed by Binance, avoids problems such as counterfeit tickets, scalping (reselling at exorbitant prices) and making ticketing systems more reliable. These features help prevent disruption at major sporting events caused by counterfeiting and unauthorized resale…

Lazio’s NFT ticket pilot with Binance gives fans and users the opportunity to experience a real-life use case of this new Web3 technology and be rewarded with additional fan benefits. This is innovative technology that will improve the experience in stadiums and elsewhere for both the team and the fans…

The benefits of Lazio NFT tickets on Binance include: easy access to the Stadio Olimpico on match days, special discounts on Lazio Store and Europa League matches, LAZIO Fan Token giveaways and access to a number of new ‘money-can’t-buy’- experiences organized by Lazio.

Lazio Roma marketing director Marco Canigiani commented: Lazio are proud to launch NFT tickets for all our home matches. Our ticket holders can now get their NFT tickets for free and use their digital NFT tickets to enter the Stadio Olimpico. Our team works closely with Binance to deliver the best possible value to all our supporters. It is with great pleasure that we reward all Lazio fans who claim their NFT digital tickets when they purchase their season ticket. Our fans who explore this new technology will benefit from discounts for Europa League matches and online merchandise purchases, as well as additional rewards and unique experiences. Our collaboration with Binance allows us to change and influence the way fans interact with the various products offered by our sports club. We can expect many more features to be launched using blockchain technology through Lazio’s partnership with Binance.

Zoe Wei, Binance Fan Token Lead, added: NFT tickets introduce a whole new layer of auxiliary functionality to non-fungible tokens and could revolutionize the ticketing market. Blockchain-enabled NFT ticketing has the potential to branch out beyond sports and take its roots in the wider entertainment industries. Fans now have the opportunity to preserve their memories of the events they attended by collecting tickets digitally and enjoy a deeper engagement with their clubs beyond these experiences. By making them more meaningful and lasting for fans, these experiences reach stronger digital and global communities.

Lazio Roma fans who have a Binance account can now claim their NFT tickets in several ways: in official Lazio stores, through social media and on the Binance Fan Token platform. Follow the Binance Fan Token team on Twitter and Instagram for the latest news and updates on all things Lazio fan engagement and NFT tickets…

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