Miami – The city confirms its adoption of Web3 with an NFT collection

The adoption of cryptocurrencies – and their derivatives – is not met with the same fervor by everyone. And those who fall down the white rabbit hole can be seen in their enthusiasm for this new digital economy. A (non-exhaustive) list of followers which now includes presidents of the republic, Hollywood stars and other billionaires and business leaders. But also the mayor of the city of Miami, certainly very motivated to include his city in the brand new universe Web3. Latest move: the launch of a collection of 5,000 NFTs with major partners.

In a sense, NFT tokens are the artistic and cultural showcase of the cryptocurrency sector. This is why their adoption has skyrocketed since the explosion of this market over the last year. Because they make it possible to edit digital images in limited series, with associated property rights. And once and for all, copy/paste is not enough to get the same thing. Just as owning a reproduction of the Mona Lisa does not enable one to claim ownership of the original painting.

But making the choice of NFTs is not an easy decision without consequences. Because it seems to trigger whoever decides to participate in a vision of the world carried by the emergence of Web3. A shift that many players in the current economy are against, mainly in the gaming sector. With as a final forced rejection, the Swedish video game studio Mojang Studios is mainly known for developing Minecraft. An opposition that seems to ignore the mayor of the city of Miami, determined to confirm its digital adoption with the launch of a collection of NFTs.


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Miami – A collection of “nearly 5000 NFTs”

The NFT project launched by the city of Miami presents itself without any ambiguity as an emergence of Web3. This media collection whose true limits and ambitions have yet to be defined. But at least that is the expression made in the press release published yesterday on its official site. This about a collection of “almost 5000 NFTs” created by 56 local artists. These are supposed to symbolize “the 56 square kilometer area of ​​the city”. All this in partnership with MasterCard and its Priceless Miami program with unique local experiences.

Through this collaboration, the City of Miami will unveil a unique collection of nearly 5,000 NFTs designed by 56 local Miami artists representing the city’s 56 square mile area. (…) This will raise capital and provide experiences for our citizens and those who visit this fantastic city. At the same time, we can also use this new approach to support local artists and charities. »


An initiative that should see the light of day before the end of the year. And whose stated aim is to offer “an innovative Web3 approach to generating revenue for local businesses and non-profit organizations”. But also to support Miami artists by offering them innovative support and brand new digital visibility.

Miami NFT – Optional Partners

Because the mayor of Miami doesn’t do things by halves. And to allow this launch to take place under the best possible conditions, he has surrounded himself with preferred partners.. Starting with MasterCard and its Priceless Miami program, which will offer holders of these NFTs “unique experiences and other memorable activities” at select locations around the city. But also the TIME structure, presented as a “nearly century-old brand that has established itself as a leader in the Web3 space over the past year”. This mainly with the establishment of its NFT pole called Pieces of time. And as a role in this company to “guide the strategy, develop the creation and launch the initiative”.

I am pleased to partner with TIME, Mastercard and Salesforce on this initiative. The City of Miami has been at the forefront of the Web3 revolution, and we will continue to use these new technologies to support our existing network while attracting new businesses.

Francis X. Suarez, Mayor of Miami

finally coming The Salesforce structure responsible for the technical aspect of this initiative. That is, the creation of these NFT tokens (coins) and their sale on its brand new NFT Cloud platform. The latter is still in the “closed pilot phase” but is scheduled to open very soon. With the aim of offering “connected experiences in the physical and digital world”. And the promise, according to the press release, “that connect with its NFT holders in new, meaningful ways“. A whole program…

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