Founded in 1998, Kulte quickly established itself as a French reference in streetwear fashion. Very present in the media and frequent collaborations, it has had ups and downs, but today it remains a brand that is very popular with young urbanites. It owes its success in particular to its colorful t-shirts with sometimes original designs. Is the quality there? In this article we give you our opinion about the Kulte brand.
The history of the Kulte . brand
“We are not born worship, we become! So when that failed, it was with a K that a young French company became Kulte in 1998. Founded near Marseille by Anthony Tejedor and Serge Bordonaro, the brand enjoyed rapid success and became an example of success for many creators. Kulte’s credo is streetwear style, clothing with a strong graphic identity thanks to collaborations with artists from all walks of life. And it worked: Kulte soon became known far beyond the Côte d’Azur, in France and abroad. The brand’s sassy t-shirts have been featured on television, thanks in particular to Canal+’s flagship presenters (at the time), including Thierry Ardisson and Philippe Vandel.
But if you grow too fast, you risk burning your wings. After opening a first store in Paris in 2003, Kulte changes owner in 2006, acquired by V-ex Gallery. She decided to grow the brand by multiplying the number of outlets opened: ten in 10 years and even a first store abroad in 2010, in Athens. But in 2014-2015 the difficulties piled up and Kulte was forcibly liquidated. It was ultimately the Kaporal brand that took over the production and distribution license for Kulte, before the arrival of two new majority shareholders at the end of 2016, Guillaume Flahaut and Nicolas Fauré, at the head of the company K Invest.
At the age of 18, Kulte attacks his majority by writing a new story. The activity is returned to the Montpellier side and the collections are sharpened around iconic pieces: t-shirts, of course, but also sweatshirts and caps. When the company leaders have changed, the Kulte DNA remains the same: originality, graphics, a dose of brutality for a city cocktail that is not lacking in character.. Rather than targeting millennials, the goal is to take advantage of a large and loyal customer base (aged 25-45) of active men and women: in an interview with L’Obs, Guillaume Flahaut explained that “Kulte will never become a brand of several hundred million euros, which renews its collection every month”. A thinly veiled critique of ‘s model fast fashion and are flag bearers that could be Zara or H&M.
Our opinion about Kulte
If you don’t like the streetwear style, you’d better move on. For others, on the other hand, there are very good reasons to be interested in the Kulte collections. The T-shirts with early messages have given way to fresh and colorful models, often with an inspiration eighties. This also applies to sweatshirts and shirts, which clearly do not lack pep!
In addition to this assertive aesthetic, Kulte clothing benefits from a quality design (made in Portugal, organic cotton, thick fabric, fitted cut, etc.). So here are pieces that can follow you for multiple seasons… provided you don’t get bored by the chosen pattern !
Our opinion on 100 menswear brands
Best Kulte clothes
It has been said: the t-shirts and sweatshirts are the brand’s most emblematic pieces (Kulte is also one of our favorite t-shirt brands). We love colorful models and references to the 80s (or even before), be it a walkman, pop art graphics…
Do you want more sobriety? It is also possible, especially with the work jacket checked and corrected by Kulte. A 100% cotton moleskin type “blue” wooden buttons, a chest pocket inspired by the K logo and the little extra: a scratch on the side that allows you to personalize your jacket with different seasonal patches.
Finally, if the watches have disappeared from the catalog of the brand, Kulte also offers very interesting accessories. The patches we just talked about above but also bags, nice aprons and above all capital letters ! Trucker or baseball, they take on the American accent here, more or less ostensibly the name of the brand. A must in the summer… but not only!
Current Kulte Promotions
Organic Cotton Collaboration T-Shirt 10 Years L…
DescriptionT-shirt in white organic cotton, screen-printed “L’Exception Kulturelle” on the front, short sleeves, round neck, straight cut. This year L’Exception celebrates its 10th anniversary. po…
Where to buy Kulte clothing?
After the financial difficulties, Kulte chose to review its distribution method and no longer has its own stores. However, the brand is available in more than 200 stores across France, mainly concept stores.
For online shopping enthusiasts, the collections can be found next to the official site on various sites such as L’Exception, Sarenza and even Amazon…
The latest brand news
- What is the Kulte brand worth? Reviews and best products–Founded in 1998, Kulte quickly established itself as a French reference in streetwear fashion. Very present in the media and frequent collaborations, it has had ups and downs, but today it remains a brand that is very popular with young urbanites. It owes its success in particular to the colorful t-shirts with sometimes original designs.… Read more What is the Kulte brand worth? Reviews and best products
- The 10 most stylish men’s t-shirts for summer 2022–The men’s t-shirt (or t-shirt, it’s up to you) is the classic and essential piece to have in your wardrobe. In the spring and summer, when the sun returns and the temperature is high, this is especially useful to prevent overheating. Nevertheless, gentlemen know that, like any piece of clothing, a T-shirt… Read more The 10 most stylish men’s t-shirts for summer 2022