Jewels Tiffany & Co. unveils CryptoPunks themed collection

While CryptoPunks is one of the best-known collections of non-fungible tokens (NFT), luxury jeweler Tiffany & Co. to showcase them on jewellery. A collection of 250 unique pendants will thus be created at a price of 30 ETH each.

Tiffany & Co. creates necklaces in the image of CryptoPunks

The American jeweler from the LVMH group, Tiffany & Co.dives into non-fungible tokens (NFTs) through the creation of a collection dedicated to CryptoPunks:

In total these will be 250 unique pendants which will be created and reserved for holders of a CryptoPunk. An NFT will also be provided with the jewel to confirm the authenticity of the latter.

Sales of this collection called NFTiff will begin on August 5 at a price of 30 ETH each and each copy will be unique. A buyer’s CryptoPunk will be represented as faithfully as possible on an 18k gold back with gemstones and enamel. All copies will consist of minimum 30 stones.

As early as October, customers will receive a rendering of their NFTiff, and delivery of the creation is scheduled for early 2023. Tiffany & Co. has defined that max. three copies per person can be ordered, which therefore requires that you have three CryptoPunks for those interested.

👉 To go further – Find our guide to assessing the potential of an NFT collection

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The emergence of a successful collection

Alexandre Arnault, the CEO of Tiffany & Co., as owner CryptoPunk #3167 is certainly no stranger to this brand initiative. Furthermore, his NFT had been reproduced on the same idea last April by the goldsmith:

This operation is definitely one spotlight on NFTs and we see that successful collections gradually develop their own identity. More and more brands are effectively adopting elements of Web3 in their communication, which contribute to democratization.

However, it will also be possible to point out that with such news, CryptoPunks are moving away from their original concept. These could originally be claimed free, but they have since been a runaway success. Recently, one of the specimens in the collection was sold for $2.6 million.

If we can wonder about the real value behind the price of certain assets, let us nevertheless note that this has the advantage to attract influential people. For example, we can take the example of Snoop Dogg and Eminem, whose reach is helping to attract more and more people to the crypto ecosystem.

👉 Also in the news – NFT: Resale profit fell by 46% since the 1st quarter

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Source: Tiffany & Co.

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