Yadeck, French rapper Sorare develops a card game in the form of NFT

The project, which will soon be launched in beta, offers a video game with cards in the form of digital tokens. The French rap market will be at the center of the investments.

He is a fan of French rap and the Magic card game. Paul Wallaert, founder of Yadeck, wanted to combine his passions. In a few days, this French rap card game will be launched in a beta version, reserved for several selected players who can register on the site.

These cards are actually NFTs, these non-fungible digital tokens. Depending on a rapper’s ranking for the top album each week and their certifications, the value, power and price of the card varies. A well-known and well-placed rapper will embody a more powerful card than a lesser-known early-career rapper. But the interest is also there: betting on a new artist is the opportunity to invest a little in someone who can explode. It will be possible to collect the cards, trade them, sell them on or participate in competitions where two players compete in a duel with a “deck”, a pack of 5 cards. Each purchase will be at auction. A floor price will be set for each level. For example, the basic cards called “collectors”, will be marketed from 2 euros.

A digital rap league for everyone

When we saw Sorare using NFTs as a tool,we thought it was a really interesting technological object”, explains Paul Wallaert. He launched the Yadeck project in 2021 with his brother Yann. The investment company Athéna Family supported them with 2 million euros. Since then, around twenty employees have worked on development. They soon collaborated with Amadou Ba and Florian Lecerf, two collaborators of Booska-P, a rap magazine. “They know the people in the industry, the record companies, that gave us good first contacts”. Yadeck was able to approach Warner Music France, with whom a partnership was formed to obtain the rights to their artists. But the site also wants to obtain the rights of independent rappers, many on the French scene and among new talents. “We want to become the FIFA of French rap. Every footballer dreams of one day having his character in the game. For us, it has to be the same model, and rap is the only musical style that embodies confrontation particularly well..

For artists, there is a real interest in communication. “They will be able to reach a wider audience, an audience of investors who don’t necessarily know the world of rap”. A commercial argument is created: “Each production house, and therefore by redistribution, each artist will receive royalties on a purchased card, without having to pay anything”. It is also an opportunity to unite your community, as each card sold will be combined with a reward: dedications, offered CDs, meetings, listening to concert tickets.

Cards of varying levels of rarity and power will be offered in waves to players and collectors. Yadeck

The CEO insists on the concept of accessibility. “We wanted to use the polygon blockchain. Ethereum fees were too high and we wanted to avoid the only buyers being those with large funds. Everyone will be able to buy cards and follow the market to understand their value“. Thanks to a partnership with Snep, Syndicat national de l’édition phonographique, Yadeck knows the sales of the artists and will provide key information to the players. Each album of an artist will be credited with 1100 cards, with different levels of rarity. To balance possessions, they will be distributed in waves.

The project, which will be fully launched at the end of 2022, intends to develop on all sides. “We’re going to change the recipe. There will definitely be cards of a different kind that will be added, such as beatmakers – those who compose the instrumentals for rap tracks – or former rappers who are no longer producing. From 2023, a one-on-one game mode for the curious without having to buy a card.A mobile application is also under development.. In the longer future, Paul Wallaert also has the ambition to export his recipe to the rap markets of other countries, especially the USA, the masters of the genre, or Germany.

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