Tuxedo for men, evening dress for women. This July 20, once again, the dress code for the A’ Design Award & Competition is enough to make it clear that this event is one of the most prestigious in the world in terms of design. Moreover, everyone who counts and sets the tone in this sector will of course be present for the occasion on the shores of Lake Como.
Luxembourg studio Omecara received a Silver Award in the Packaging Design category for “N°48 Fragrance diffuser” and a second Silver Award in the Lightning Products and Projects Design category for its “Stanley 2701 While Light”.
“N°48 Fragrance diffuser” won a Silver Award in the Packaging Design category.
A very studied sobriety.
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An initiation for Nicolas Boon “because this competition is indeed one of the three most prestigious in the world. We have met people who are world references. The international jury, consisting of 227 professionals, teachers or experts, forms the International Design Academy and awarded prizes in 110 categories. The participants, more than 10,000, came from 114 countries around the world. Including the biggest design countries or countries that are starting to impose themselves on a global level “like Brazil, Qatar, China, Dubai…”.
The Stanley 2701 pendant lamp seduced the highly specialized jury of the A’ Design Award.
Very nice work on the form.
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The competition was therefore enormous. Enough to enhance the pride of being distinguished.
Nicolas Boon is Belgian. In particular, he was educated at the School of Graphic Research in Brussels, after a baccalaureate degree at the age of 75. There he met the one who would become his wife, Tatiana. They founded the Omecara studio in Colpach in 2014. Firstly, they specialize in communication, graphic design, typography… Their natural environment according to their school curriculum. Their expertise will grow rapidly and from 2019 Omecara will move towards product design and interior design.
“Design is a creative field that combines many disciplines,” says Nicolas Boon. Who sees this as a game, “an interaction that gives rise to functional and aesthetic work that responds to specific demands and needs. Condition, according to him, so that “the object reveals a new experimental dimension and plays with the imagination of its viewer”. Omecara therefore works “freely”, being guided without being limited by a subject, a style or a project, as it is “diversity that forges our identity” resulting in “bringing unique and relevant solutions to each object. “.
The function of the object is of course central to the process, but must be closely linked to the narrative quality. “In design, we prefer form and function,” emphasizes Nicolas Boon. “What evokes emotions. This poetic and narrative power of design gives it its soul.” And when a form and a function forge a non-functional object, the emotions it evokes will contribute to what Nicolas Boon defines as “useful uselessness”.
A philosophy that is characteristic of the Omecara duo. “Perseverance and passion too”, emphasizes Nicolas Boon.
Although this double Italian award will be a nice springboard for the studio, which of course continues to work for customers, work is being done on new products, rugs, armchairs, screens, stools… “We have ambition, we aim high”, concludes the designer.
Until recently, Omecra preferred shade to light. “Our light line had ended, Tatiana wanted to get out of the shadows. She was the one who came up with the idea of applying for A’ Design Award & Competition”. A good inspiration. Another.