Is Metaverse Heralding The End Of Social Networking?

A completely legitimate question that could “concern” all actors using social networks: Does Metaverses Mean The End Of Social Networks Soon?

Be it brands, companies or even influencers for whom social networks are simply a space or a field of work. All the more so for influencers, who are direct levers for them in terms of visibility.

Many actors like agencies Netino by Webhelp, will see new business and support opportunities to better utilize Metaverse. We can emphasize the future of community management within Metavers, but also all players in social media, advertising and e-commerce in a broad sense.

The demise of social networks!

I’d be tempted to say it’s very likely, but I highly doubt that channels as we know them today, like Facebook, didn’t do anything to get into the Metaverse. Facebook has made its own brand image so others will follow IMHO. The disappearance of what we know, yes, but a migration to the Metaverse would be more obvious.

How ? remains to be defined, but it can be a network object within a network, where it will no longer be a matter of creating a simple account or page, but directly a world in itself. Community management will undoubtedly be richer for brands if this option is proven. At the same time, it will be interesting to see how moderation in Metaverse will be managed; big new challenge!

Will virtual reality make a difference?

Why such a question? Simply because these are universes where interaction takes precedence, content sharing on both sides, but a more alive and tangible form on the Metaverse side. If it stays virtual, it’s reality recreated from scratch that offers a clear advantage here. If you ever tried it virtual reality headsetyou should understand this phenomenon a little more.

If the migration of brands, companies, etc. takes place even slowly over the years, this will be a sure sign. Everyone is waiting for his next to know how he will without a doubt take advantage of the Metaverse and the business. But if the potential is there, the horses will no doubt break loose!

We can also ask what role the smartphone will play and whether it will be possible to connect via virtual reality headsets. A means that would make it possible to offer nomadic experiences at least for professional use.

virtual reality headset

So Facebook was the precursor to the Oculus takeover because nothing was by chance the future of the Metaverse. I’ve been repeating this for months, Metaverses are not new, but a continuation of what we saw with Second Life in 2003 and Sony with the PlayStation 3, which also recreated a dedicated universe, accessible from a console.

However, it’s the VR headset that I think will be essential. Therefore, the Metaverse will again be a professional tool and a leisure universe where people can escape.

Migrating brands and influencers to Metaverse

The emerging social networks always attract brands and influencers, if only to diversify their presence and fulfill the needs and expectations of consumers. The TikTok network has clearly demonstrated that it can take over the flagship influencer network ; Instagram, and in a short time.

Migrating brands and influencers to Metaverse

Like any novelty or self-respecting innovation when it comes to the digital channel, that’s where the Metaverse is born! Social networks are tools that quickly show their limits compared to Metavers. These not only enable exchange, sharing, engagement, but also 3D world if I may say so. It will no longer be a matter of creating an account or a page, but perhaps the world in the long run.

That alone is enough to say that the end of social media is near, but nothing says that they don’t have a secret bot and an innovative way connect to the Metaverse. Brands and influencers alike are very interested in looking at this topic.

Facebook was largely the forerunner by buying Oculus and completely migrating its “network” to Meta.

We suspect that anticipation is leading smoothly Mark Zuckerberg and his teams for several years with a clear vision, have brought us this far. For other players, the future is playing out right now, because no matter what people say, users won’t be able to divide themselves endlessly between all these digital spaces.

Influencers will no doubt hold the big cards and there is no doubt that brands will be watching very closely! We can also imagine level of creativity this will result, as well as the services that will arise, to create universes entirely to order. The migration will happen quickly if the potential is there and both brands and influencers see it as a huge playground.

In conclusion

The metaverse has yet to give us everything, and especially all of its obscure aspects, such as its quintessence. If virtual reality headsets approach perfection and offer total immersion, there is no doubt that the public will be present and responsive to the meeting.

Finally, we want to close Wait & See, as it remains speculation for now, but with a real open window to the future of consumption among other things.

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